Blue Ocean Strategy Paper Essay

In todays business field, controversy is a giant concern for nearly every corporation. The disceptation on the market is getting stronger and more than difficult to overcome, in many situations corporations squeeze extinct their products, production, or their supporters, just because it is impossible to symmetricalnessrain the cost is too high to focus on gathering development projects in marketing, production, market research, and product innovation, to fight against the competitors. The build of competition market described antecedently is an example of a wild maritime dodge. The market is oversaturated with companies and, basically, the organizations argon cannibalizing each upstart(prenominal) for a market place with uni gain consumers, for just little margins of profit. Examples of passing oceanic corporations are corporate giants such as Walmart, Target, Coca Cola and so on. These are the companies that compete to keep up in the market place, always beating the competitors with quasi(prenominal) products. They manipulate existing demand and they get hold their business with its strategic choice of preeminence or low cost. Basically, its a struggle to float in the vehement water, where a shark can put through you at any moment.The unforgiving naval strategy version is more gentle and calm. Imagine the blue ocean of the peace-loving close by the French Polynesia, where the water are blue, clear and discombobulate no vicious sharks to eat you. Thats where you necessitate to swim alone, and enjoy the waters and the nature. In this version, the business has an unmarked market spaces so it creates a new demand consequently, the competition do not matter. This strategy has an prospect to have a big increment and high profits. The blue air Ocean dodge is like a unique business, a blue fish, in the picture below, go a product or service that has particular characteristics different from all the rest of the businesses existing in the market, like the redfishes. Everyone goes in one direction barely the Blue Ocean takes its own vindicate direction.An example of Blue Ocean Strategy business would be Le cirque du Soleil. At some point of our bread and butter we did went to see the circus. The circus make outances were very favorite for many centuries. This is an old concept a group of artists and acrobats who travel the world with a tent, and with a diversity of wild animals to perform a spectacular show. The primary object was the children. Today, this concept is obsolete, although still exist in Europe. According The debate alley journal Cirque du Soleil, the Canadian company that redefined the dynamics of a declining circus industry in the 1980s. Under conventional strategy analysis, the circus industry was a loser. Star performers had provider power over the company. Alternative forms of entertainment, from libertine events to home entertainment systems, were relatively inexpensive and on the rise. Moreover, animal rights groups were putting change magnitude pressure on circuses for their treatment of animals. (Murray, 2014)A new era was created transforming the concept of what is a circus today. As the Wall Street Journal described, Cirque du Soleil eliminated the animals and reduced the grandeur of individual stars. It created a new form of entertainment that combined dance, music and acrobatic skill to appeal to an upscale swelled audience that had abandoned the traditional circus. (Murray, 2014) This new revolutionary strategy took an obsolete business, which was at risk of disappearing, to a new information for a new audience. In this cocktail dress there is no other akin(predicate) idea which makes this business unique with no competition and with the possibility to grow and thrive. other business similar is the Teatro Zinzanni an event half-circus and half-dinner, located in a modern and cosy tent in Seattle, Washington, and San Francisco, California.Dur ing the 5-course dinner a show is staged with illusionists, tap dances, acrobats, musicians and golf club artist performing. This is another way to have a fun and vibrating dinner, instead of a regular five star eating place that is a little bit out of fashion. In conclusion, we have two kinds of markets the Red Ocean and the Blue Ocean. Today a majority of the corporations and businesses are a Red Ocean. The Blue Ocean is the future of the world industry which sacrifices a wide field of innovative opportunities to create new products and services.Blue Ocean strategy will run systematic and reproducible methodologies and be open to new advances, and always update the technology.ReferencesBlue Ocean. (2014). Retrieved from www.investopedia.com http//www.investopedia.com/terms/b/blue_ocean.asp Halligan, B. (2006, September 15). incoming Marketing. Retrieved from blog.hubspot.com http//blog.hubspot.com/blog/tabid/6307/bid/54/Blue-Ocean-Strategy-A-Small-Business-Case-Study.aspx Mu rray, A. (2014). Wall Street Journal. Retrieved from guides.wsj.management http//guides.wsj.com/management/strategy/what-is-blue-ocean-strategy/ Zinzanni, T. (2014). Retrieved from teatrozinzanni/sf http//zinzanni.com/sf/