Buyer behaviour Essay Example | Topics and Well Written Essays - 2000 words

Buyer behaviour - Essay ExampleThe brand was as well as listed as the 1 ships company in the world by Forbes.com in June 2012. The rankings were based upon aspects such as battalions willingness to buy, recommend, work for, and invest in a company which is 60% driven by the perceptions of the company and only 40% by the perceptions of their products. The Target Audience/Market Segment The ad, in this context, is designed for the market constituent of an elite upper class that touts trendy styles and exquisite tastes as the marks of their identity, as underside be evidenced from the noblewomans appearance and the drivers initial introduction of her. The earshot does not get to see her eyes, covered by dark sunglasses, still are told that the first topic one will notice about her is her bright, blue eyes which are usually covered up, save when one sees them its worth it (Most Expensive BMW Ad Ever-BMW, 2011). The ad subtly hints here that if the consumer notices the features of BMW, they will cut the worth of it. The upper class consumer, who the ad targets, will definitely understand the cue. The target market segment is also likely to be educated, rich and willing to spend heavily on luxury items. Thus, the ad is appropriate in every context to the target consumer. Features and Benefits being Offered BMW packs their railway locomotive with effective features and style harmonise to customer segments. The all new BMW 3 series sedan features the BMW Twin Power Turbo four-cylinder diesel locomotive of its predecessor, which has been honed for even greater fuel economy and lower emissions with no reduction in power output. The 2.0-litre four-cylinder engine is from the same family as the regular BMW 320d engine and shares the same all-aluminium crankcase, VNT turbocharger and latest-generation common rail direct injection (BMW 3-Series (2012), 2005). spare features like a slight reduction in maximum output rating, the rpm-reducing, friction-reduced pow ertrain design and an optimized aerodynamics computer software has helped BMW to bring down its CO2 emission to the lowest. It also comes with 5 rear view cameras to support fatten out driving safety. The safety measures provided include dual front airbags, side airbags and head protecting side curtains.The BMW 3-Series gin mill is also equipped with an Auto Start-Stop function, which analyses and automatically turns off the engine during short stops to save fuel. The BMW also features important safety measures such as antilock halts (ABS), electronic stability control (ESC) and electronic brake force distribution (EBD). Intelligent seat belt reminders are also fitted to all seats as a measure of safety and comfort. In the context of this ad, the features of the product remains emphasized through and throughout, right from its beginning. The lady explicitly expresses that she is done with black, thus connoting to the appeal of the change to white. The simple machines manoeuvrab ility becomes evident when it glides through the mob whereas the car that follows gets trapped. The lady scolds the driver for his lack of pace as she wants to lose her trailing bodyguards. He picks up speed, takes several abrupt twists, turn and swerves that throw the lady around to all nukes and corners of the car but she remains in good shape. Thus, the ad, through the action unfolding before the audiences eyes, illustrates the features of the car in terms of visual appeal, speed, manoeuvrability, comfort