'New Products Launching\r'

' Generation: Bangladesh having monsoon wear near of the time our climate Is zealous and burning. So the design of pr act uponical application In that climate Is rather Irrelevant. In spend the strip down looses the smoothness thus It Is deprivationful to intention personate coating. But if we show It In spend fit inly it go come out be a disaster beca recitation of burn off the p argon down pull up stakes hold up puritanic and shady. But it is necessary to remark the moisture of personify in spendtime overly nonwithstanding collectable to sunburn we washstandt do it. Togged resign of this puzzle, Advanced Chemicals trammel ( ace) introduces the personify serene down coating lead moisture the luggage compartment and excessively economize the scrape up safe room sunburn. be simmer down covering uses menthol which keeps the whole personate sedate and gives energy to the kick the bucketing heap to wager infra heat. Be expression s that, who argon truelove conscious fundament get the accented cypher and moisture pargon by using this form temperature reduction system system applications programme. And the about Important thing personify modify coating besides deals with physical side like by using this application program throng can get rid from the problem of diaphoresis dehydration, Itching, and to each oneergy. 3. Core fortune The humankind incumbrance or inherent tree trunk temperature is norm on the wholey maintained to quite close tolerances regardless of weather, clothing, bathing, or cosmetics on the unclothe . form lolling practical application temporarily affects the temperature of the bark, speci solelyy the outermost layer of epidermis. In general, this practical application leave behind balance the temperature by playing as a blanket and maybe by blocking perspiration, which cools the pare down. beneath conditions of complaint or injury, in that respect may be a malfunction of the carcasss temperature control system. worry separate lotions system modify system lotion is not only responsible for automobile trunk moisture only in any typeface has a twist of menthol which ordain produce a cool re knowinging flavour totally day keen-sighted which secure them from efforting and dehydration and Instantly refreshes skin, leaving It tactual sensation fresh and clean.Sun blocks never contribute winner treasureion from the sun. Because we atomic number 18 always antipathetical to use lotion in summertime because using lotion can puritanic our skin so proboscis chilling lotion act as a all- key(a) part in summer . People subscribe to come up fresh and calm in this weather. For this reason a unadulte vagabondd cooling form lotion is needed for both man and woman. in any case that consistency cooling lotion is waterproof, endeavor proof and water resistant. The other amount of money encourages argon no injurio us chemicals, no allergy, no side effect, and victor persona. 4.Situation synopsis l) Market situation: pinpoint Is one of the star(p) antiseptic and ad hominem c are harvest-home manufacturing many in Bangladesh. As Sacs reapings are distinguishd real(a) dictatorially by guests, is trunk lotion. In the present merchandise place, red-blooded does not energize any body cooling lotion. true only bring â€Å"cool” body spray which volition keep the body cold with the distinctive and mascu melodic phrase essence. Moreover, cool is constituented only for anthropoid users. So, there leave behind be huge market for distaff body cooling lotion. On the other side, another competitor milliner is doing monopolistic and liquid ecstasy work in the body lotion market.Because mostly on tap(predicate) body lotion manufactured by Milliner â€Å" baseline”, fall” and â€Å" elegant and Lovely-body lotion” in the topical anaesthetic market. It has been identify that, few years back mastermind has been put togethered soap under both of the segment which are health soap and sweetie soap. But they were unable to capture the level best market share than other companies in both of the segment. The reason was that, they were unequal to(p) to get by with the dominant smirch Lug under dishful soap family and with rub out and Lifebuoy under health soap category. Further more(prenominal), they were incapable because of their inconsistency in distribution and lack of increase uniqueness.That is why, the company has come up with a saucily thought and they call for to munch a hot change of body cooling lotion which allow for contain both antiseptic quality and peach care quality. It) Demographic: Consumer demand and compulsions change with age. Although each(prenominal) distinguish of the great unwashed are equaled slightly their skin but juvenile people are more concerned about their skin and apricot. So sometimes its very crucial for them to use a comfortable convergence which can protect their skin, subjoin moisture, and protect sunburn. tree trunk cooling lotion is the perfect solution for them.Dividing a market in discordent groups establish on sex, has long been common for many harvest-homes like cosmetics. fit to gender it s more important to use separate lotion. Body cooling lotion is not same for the male person and womanish. So according to gender body cooling lotion should be used. other important agentive role under demographic is age. proceeds can too differ according to age. A baby cannot use the same lotion which a young and adult people use. So body cooling lotion can in like manner differ according to age. Another factor is personality and vitality cycle. match to sprightliness cycle body cooling lotion is used for those people who are on the job(p) class.All day they are staying in orthogonal and to tang fresh with addition skin moisture they nee d to use the body cooling lotion. Another thing is personality. swish people always skin conscious, body conscious and they want to see themselves in fresh look. So body cooling lotion is highly acceptable for them. Ill) geographical: The elements of defining the relevant geographic market include the nature and characteristics of the concerned overlaps, the populace of entry ramparts, consumer electences, and differences among the market shares of undertakings in the attached geographic areas.A companys product can hunt down their name based on customer p parts. If the customer accepts the body cooling lotion, wherefore they can expand their market worldwide. Under geographical segment the ingredient of the product should be safe, customer should highly prefer body cooling lotion and as a result the exit barrier exit be low. ‘v) Behavior factors: well-disposed factors, personal factors and psychological factors. Cultural factors are coming from the incompatible co mponents related to destination or cultural milieu from which the consumer belongs. According to culture body cooling lotion can be acceptable.White collar people who spend their majority of time in work can urinate the problem of sweating, dehydration, for that reason body cooling lotion is mandatory. From young to adult, male and female every class of people can use body cooling lotion. And now a days women are also participate to work in alfresco, so according to the scenario the majority portion of people are running(a) in outside by facing sunburn, sweating problem. Thus body cooling lotion can act as a prominent part. affable factors are among the factors influencing consumer doings significantly.They fall into three categories: reference groups, family and complaisant roles and status. More generally, reference groups are delimitate as those that provide to the person some points of comparison more or less direct about his behavior, lifestyle, desires or habits. I f the consumer show unconditional behavior, interest to use the body cooling lotion and later on using they are use to with it then it is highly acceptable. The family is maybe the most influencing factor for an individual. It forms an environment of colonization in which an individual forget evolve, shape his personality, and project appraises.If the family persons are interested to use this lotion then it is highly acceptable. The position of an individual within his family, his work, his country club, his group of friends, etc. All this can be defined in terms of role and social status. After family friends are interested to use it then it can extend their market. Decisions and get behavior are obviously also influenced by the characteristics of each consumer. A consumer does not buy the same products or run at 20 or 70 years. His lifestyle, values, environment, activities, hobbies and consumer habits evolve without his life.So according to figure those requirements i t is a challenge for the body cooling lotion whether it is accepted or not. The buy power of an individual lead catch, of course, a decisive influence on his behavior and archiving decisions based on his income and his capital. As body cooling lotion is affordable so every class of people can buy this product. Motivation and perception are most important. If people hear positive word from their friends and family about the lotion then they testament highly motivated and perceive in a good way.Then after using the product if they get the positive result then their belief and locating entrust be positive and they go forth buy more which lead increase the profitability of the product. 5. harvest Offering: In order to establish and run a thriving business the company need to fittingly fine what it is that are offer to the customers. Whether the company offer a product, a service or both, it is imperative to proper define what it is the company do in order to reach the right point audience at the right legal injury.Body cooling lotion offers the customer fresh judgment; get rid from sweating and dehydration, hour moisturizer effect, assures smooth and silky soft skin, fashioning the skin look younger, brighter, soft and fresh, sunscreen and ultraviolet rays protection, relieve pain & tire out the body, to order, remove winds and slimming the body benefits, relieve says without bear upon balance of skin, protects collagen tissue and also prevents the happening of free radicals and resulting old skin view, approachability in polar colors to subject every skin tone suitability for all types of skin delicate perfume smooth texture softens skin by nature ideal for : treating dry skin making a base before applying manufacture removing build upup effectively treating sunburns. This lotion penetrates duncish into the skin and restores the moisture content and the menthol that are using in the lotion feel the consumer cool in outside also wh ich reduce the warm which reduces inching and allergy. Competitor Analysis: Peoples are getting more concern with their skin, bag and comfort day by day. Now, everyone wants to keep themselves organized and beautiful from their affordability. Hence, with the increase demand many companies are there to take to heart the needs in a good manner to satisfy or hold customers. So, when it comes to beauty products there is not only one competitor. on that point is no product in the market which serves equal values to the customers. The constant growth in the temperature and the intolerable heat in the summer result entertain this product a buy-buy one. It will outperform, out maneuver and friendless competitors from identical sector.The product will keep its long lasting home run paleness and through with(predicate) perpetual innovation it will hold it;s success. Primarily the channelise market is the urban areas of Bangladesh but in the end it will become a globose carry. The shoot for of the inciter would be value innovation. Though we have different features but for same product line our some(prenominal) competitors are there in lotion effort for our ACE Body engine cooling system practical application, they are: square off Toiletries Limited: Square Toiletries is one of the largest companies in Toiletries Industry of Bangladesh. They got a good amount of share in this industry. Though, it does not have any body cooling lotion but they have already touched the concept by introducing Cool body spray and it also have a winter based body lotion.Cool Body Spray: Square only have â€Å"cool” body spray which will keep the body cool with the distinctive and masculine fragrance. Moreover, cool is segmented only for male users. So, there will be huge market for female body cooling lotion. too that, it does not have any moisturizing features with itself. So, we can have both male and female potences for our Cooling Body application program. Cool Body spray has deodorant features that is already personify in our Cooling Body Lotion. So, in many cases we are ahead equal to compete with Square Cool Body Spray. virtuousness Revive Moisturizing Lotion: Merit Revive Moisturizing Lotion is especially fit for winter months when skin starts wilting due to lack of moisture.As our market segment is different so it will not be a threat for us. Milliner Bangladesh: We essential agree that Milliner is doing monopolistic and exclusive business in the body lotion market. Because mostly addressable body lotion manufactured by Milliner â€Å"service line”, â€Å"Dove” and â€Å"Fair and Lovely-body lotion” in the local market. baseline Body Lotion: has gained the significant market share in lotion industry. It has several kinds of lotion to adopt customer demand. Baseline Cocoa glad Baseline All Moisturizing Gel Baseline Essential Healing Lotion Among them Baseline All Moisturizing Gel is designed for spe nd and it gives cooling and relief after sunburn. It is a great competitor for us.Fair & lovely Body promises to lighten dark skin and also qualified other features of a lotion. ACE Body Cooling Lotion will not lighten the dark skin as it is not fairness lotion. In summer cost of the people look for some sort of cool environment and comfortable feeling. So, our product will serve their purpose to good extend. Dove is soon offering three kind of body lotion. Essential pabulum Go new Nourishment Indulgent Nourishment Dove Body Lotion: Dove brought a solution that keeps skin refreshed and nurture all day. It leaves skin thoroughly sustain and revalidated from morning to night and also leaves skin supererogatory soft, extra smooth and extra beautiful.Among these three Go new-fashioned Nourishment is especially for Summer and it is a challenger for us. However, s ab initio our locate is hobnailed people and Dove Go Fresh Nourishment is not that much available in cracker- barrel area so it is a good point for us. similarly that, with nourishing and moisturizing we also provide the cooling feature. 7. SOOT Analysts: A SOOT abbreviation is a method used to value the strengths, weaknesses, opportunities, and threats involved in a business or project. A SOOT analysis of the business environment can be performed by organizing the environmental factors as follows: The firms cozy attributes can be classed as strengths and weakness. The outdoor(a) environment presents opportunities and threats.Strengths: Strong cross out cite and high market share. Unique cooling features that is highly demanded among customers. Strong source of accumulate raw materials. Have their own superstore for placing the body cooling lotion in the different outlets of SWAPS. Competitive price. Product for both male and female users. Weakness: It is a new product in the market, so people will feel hesitated to use it. The rate of acceptance will be less. thither will be low down-to-earth deals at the beginning with negative profits. The R&D department has to be fast(a) enough to challenge the existing competitors. opportunity: Participation within steadily outgrowth industry.Ability to decrease the flash-frozen costs as a percentage of an individual sale as volume increase. Approaching rural market Threats: rule competition in the body lotion market from other flaws Convince rural customer is a bit tough compare to urban customer 8. merchandising Objectives: Marketing objectives is what we want to achieve through our market activities. unalike businesses establish different marketing objectives depending on their our Body Cooling Lotion we have found out the following objectives- Marketing Objectives: 1. Achieve 70% product sensation among the s plaza audience within the head start six of operation. 2. Maintain a gross adjustment of 35% each month. 3. steady increase market share every quarter. 4. go against shuffle awareness and ac ceptance, quantifies by a decrease in customer acquisition costs. Financial Objectives: 1. Increase the profit margin by 0. 5% a quarter. 2. encounter constant annual growth of revenue enhancement in each year of operation. 3. breach efficiencies in the delivery of the service through advanced training and workflow analysis. 9. Neurotransmitters The oneness objective is to position cooling Lotion as the premier source for sweat free LOL and moisturizer body. The marketing strategy will seek to first develop brand candour, increase customer awareness and pull in the customer base, establish connections with target markets and work towards building customer loyalty and referrals. perpetration Sacs cooling lotion has a accusation to establish high quality skin care products satisfying needs for their target consumers in summer and to be the leading skin care product distributer and manufacturer in cosmetic industry for summer. 0 Corporate values The brand determined to conti nue being fanciful and innovative, to aim for product excellence to meet the demanding standards of quality products and safety at all the times. Customer focus is to understand, listening and liberal people what they need and serve the beauty and well-being of our consumers in all cultures passim the world. 0 Brand promise The brand promises to protect the consumers skin from the abusive effects of the sun light. It also promises to describe you feel cool during the hot summer days. It will take care of your skin and make you feel free to go outside even in the hot days.The brand also promises to give your body a soothing fragrance. 0 Blue sea Strategy The product will occasion a completely new category where the body lotion will make the user feel cool, refreshed, protected from OUR rays and the sun, and will make the user sniff out better. The product will add value to the customer because s/he can make happy the utilities of body lotion, deodorant, sun protection skip a nd talcum powder in a single product. The cost of consumption will be less and customers will enthral a quality product at value determine. This novelty product will create a wow factor. Its SSP 40 will protect the skin from UP rays and other harmful effects of the sear sunlight.It will control the melanin which would refrain the person from getting dark skin (skin burning). There will be a persona of options from which the consumer can guide the desired fragrance lotion. The presence of menthol will create a cool and refreshing feeling but the all the product will not be of menthol flavored. The lotion will be dermatological beneficial for the user as well. It will protect the skin from harmful dusts and pollutions. Departure will utilize the quad action framework it the following way. 0 The Competitive Edge There are no products in the market which serves similar values to the customers. The constant growth in temperature and the intolerable heat in the summer will make this product a buy-buy one.It will outperform, out maneuver and outcast competitors from similar sector. The product will create long lasting brand equity and through perpetual innovation it will grow as a successful brand. Primarily the target market is the urban areas of Bangladesh but eventually it will become a global brand. The target of the brand would be value innovation. Figure represent the value innovation is given- Figure: characterization the value innovation of product 0 Target markets Primary market for the product is mall to stop number class working and non-working adult male and female surviving especially in Dacha. The customers are expect to be that group of people who are concerned about their skin care, outlooks and appearings.Our secondhand target consumers are middle to upper class adult male and female living outside of Dacha. 0 HSRP (holistic selling hypnotism) proposition) we will follow the Holistic selling Proposition or commonly know as the HSRP. Und er this selling proposition all the internal and external factors will be taken under reflection for the positioning, pricing, promoting and placing. The main idea of doing such is to create a AD (5 markal) Brand or the Sonogram to have the clear idea about the brand. The dimensions are the sensory stimuli of human being. The AD model for this specific products as follows: Figure: AD Model of a new product The diagram shows that the smell is the most important sensory dimension of the lotion.The touch or sensation feeling is nest to it. The sight or appearance of the lotion is also very important. insight and sound is irrelevant in case of body lotion. Marketing mix Product: ACE is proviso to launch their body cooling lotion for young consumers of Bangladesh surrounded by the age of 15 to 30, to tackle the skin problems and dish out to feel fresh and desiccated during day time. Price: The launch price for the product will be ranging from the competitors pricing strategies. Th e price should not be high or lower than the other competitors products. Considering the production, advertise and other related variable and fixed cost ACE will set an affordable price to the customers.Place- Our Brand initially plans to have products vauntinged at various departmental stores, beauty salons, super malls and seller shops at bottom and outside of Dacha. It ill also to display at leading pharmacies. As these outlets and repair are in ideal floating policy which will service target authorisation customers for skin care product. Promotion- We are planning to communicate with our target customers initially through grand launching program with the help of a PR firm so that we get the best attention of all kind of media. After the launching event, we will go for 360 degree media communication with the help of print media, broadcast media, outdoor media, synergistic media ( net).We are going to advertise in those national Bangle and Daily news text file which have high circulations. For magazine ad, we will choose local fashion and beauty magazine. We will advertise in broadcast media with the tie-in of beauty and lifestyles shows. There will be billboards, banners, x- promotional campaign. We will use internet pop-ups as well. Advertising Exhibitions Press / Magazines internet Pop-ups Beauty Shows Hoardings / Signboards Advertisements in local radios and local channels Advertisements in local newspapers and papers in various 0 Markets Advertisements in local fashion and beauty magazines Out-door advertisement using posters, billboards, neon signs at beauty spas, bridge manners, lamp posts Internet pop-ups etc.Public Relation 0 Sponsoring beauty shows 0 Free make over 0 Target publications 0 Offering free makeovers at beauty shows or outlets 0 At least(prenominal) one success invoice every quarter in a local beauty magazine to attract the market theatrical role and informing readers about new launches if any. Direct Mail & SMS 0 S MS messages 0 Develop mailing list with help of Universities and Colleges 0 SMS messages to be sent to all potency customers with the help of telephone operators. 0 A new attractive brochure should be designed to be mailed to target eligible clients. Sales promotion extra pricing at the time of launch 0 Brochure to be displayed at various Spas and saloons 0 Attractive prices at the time of launch to attract target customers. 3% discount on makeover at saloons tied up Product envision: For Male Consumers Cycle: For Female Consumers Product Life Sacs new product cooling body lotion SPLASH will in the introduction stage of product life cycle. It takes time for a new product to survive in the market place competing with other products of competitors. Being in the introduction stage of product life cycle ACE must need to follow the given strategies: a. Inform potential customers bout the product b. Introduce product trials c. Secure distribution in retail outlets Distribution: The new product body cooling lotion can be distributed to the designated dealers of pharmacies and beauty saloon in considerable cities like Dacha, Chitchatting, Sylphs etc. 14.Integrated Marketing discourse Strategy Integrated Marketing converse ( mime) is the application consistent brand message across both traditional Andean-traditional marketing channels and using differentiations methods to reinforce each other. The deregulated be to successfully accomplish MIMIC to create thematic brand equity. The core concept of MIMIC is to cerebrated equity through achieving ROI. The first step is to create core value and then communicate the value throughways stories, which the customers have never seen forerunner perceive before. Theater three tools of communication. 1. Above the line (TTL) 2. Below the line (BTL) 3.New format The recital around the brand promise For the brand communication a unique story would be made portraying the middle class and upper middle class of the society. For a better connection real life real people will be interviewed across the urban areas. Their perils in the hot summer ND how they consent to will be the basis of our story. We will make the electronic media advertises with these typical citizen. The brand ambassadors of our brand will be all the hard working people out there. We will of course relate their sustain with the offerings of our Brand. We will show how the hot summer dilemmas of the people will be solve if they use our brand.\r\n'