Electronic Arts Case Study

Grand Canyon UniversityIntroduction:Founded in 1982 and establish out of sequoia metropolis California, Electronic Arts develops markets, publishes and distributes video game software package playable on various platforms such as ain computers, Nintendo Vii, GameCube, X Box, Play Station, and wireless devices. The troupe develops a full salmagundi of games such as role playing, racing, fighting, multi player on preeminence games and combat games. It is best known for its wide solicitation of sports based games. These sports games are based on real human race sports. The most(prenominal) popular ones are Madden (NFL football), FIFA (world cup soccer), NBA (pro basketball), MLB (pro baseball), Tiger timbre Golf and several other collegiate versions as well. (Staff, 2009)The clutches union is the largest third sharey video game maker in the world with annual revenues exceeding 4 billion dollars. (Staff, 2009)In this motif I will try to evaluate the company?s level of corp orate social responsibility according to Archie Carroll?s social responsibility framework. There are other widen issues I will address such as esteem leadership philosophy, internal and external influences on their product chastisement and its attempt to acquire one of its major competitors, Take ogre Interactive.

Social responsibilities:According to Archie Carroll corporate social responsibility can be broken into four main categories, economic responsibilities, intelligent responsibilities, ethical responsibilities and philanthropic responsibilities. Economic responsibilities:The most important instiga te of a business is to be an economic instit! ution. This can be defined as an institution whose objectives is to produce goods and services that a society wants and to sell them at prices that people feel make the true value of the goods. It must also provide the company with adequate profits in order to ensure its excerption of the fittest and growth. (Carroll & Buchholtz, 2000)If you look at the amount of products E A sports sells on an annual basis there is... If you want to draw a full essay, order it on our website: OrderCustomPaper.com

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