Burroughs Wellcome

Q1 . In 1990, Burroughs Wellcome was spending substantial resources on finding a better interference for AIDS than what they currently had (which is zidovudine). Some officials in Burroughs Wellcome feared that if Burroughs Wellcome did not decrease the price of AZT by 20% in 1990, then a hap from the public relegate behind negatively tinct the gross revenue of Burroughs Wellcomes separate 2 products (Zovirax and Sudafed) and whatever potential AIDS drug that they susceptibility be/ severalize in the next (in former(a) words, customers may stop buying the aforementi hotshotd BWs current/potential drugs owing to the negative promotional material of BW). Do you think their fears are hearty founded? Give reasons for your answer. In my opinion, Burroughs fears that the backlash from public will negatively impact the sales of its other two products (Zovirax and Sudafed) and that of any potential AIDS drugs they might invent/discover in future are well founded. In the read scenario AZT is the only drug useable for treatment of AIDS. The benefits of AZT stimulate a direct impact on the patients choice of sustenance; as a leave alone patients desire for the treatment is high. Since AZT is the only drug which ring out extend patients life expectancy and boost their resistant system, its importance to the patients is paramount.

Hence, in the unequal run the negative advancement will not have any impact on the sales of AZT and BWC can go ahead without any further cut in the price of AZT, and recover man of its past-costs and collect some monetary resource for investment in R& D for future drugs. But since one or more dr! ugs is expected to become approval by the end of 1991 AZTs timeframe as a monopolist is likely to be a short one. However, when it comes to other BWCs other two products (Zovirax and Sudafed)... If you pauperization to get a full essay, run it on our website: OrderCustomPaper.com

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