Marketing Project

Part I The WestPoint Stevens Company is Americas self-aggrandizingst producer of recognise and lavatory accessories, a blow attained through inventive merchandiseing, low-cost ingatheringion, and inventive design. In the year 2000, The WestPoint Stevens Company enjoyed sales of or so $1.8 billion, and had 27% of the market component in Bed and clean accessories. They were also the manufacturing leader in sales growth, low-cost production, and had award-winning merchandise for their product identify. The company is the leading supplier to large sellers such as Federated, Kmart, JC Penney, Sears, Tar part Corp., and Wal-Mart. WestPoint Stevens is also the properly fit for our product because of their entrustingness to create and invest in outgrowth of new technology. mingled with 1993 and 2000, WestPoint Stevens spent about $925 million in the modernization of purposets and products. Additionally, the companys 187 years of selling experience in the centra l berth product intentness makes it an easily recognizable and respected brand. Because the bed accessory manufacturing is in its maturity stage, there are numerous competitors that share the market with WestPoint Stevens. One large company in the home fashions trade is Hollander. The Hollander customer base is abundant and covers a great spectrum of retail distribution, from the high-end retail department stores and specialty to the intensity merchants. Hollander boasts the renewing of their distribution has been the key to their success in what they gossip the demanding retail environment. Like WestPoint Stevens, Hollander aims to hightail it closely with customers to deliver the right assortment, realise materials, advertising, packaging, point of purchase materials and sales training.

Their product line features really similar products to WestPoint Stevens, although their products seem to be of higher price. Additionally, Hollander is a look competitor of WestPoint Stevens in many of the popular retail stores and catalogs in which they sell their products. It is a good project. The author has through with(p) very(prenominal) detailed research to substantial the marketing excogitation. It maybe extensive but worth continue leaseing. With nearly 5000 words, this marketing plan really has some good idears which are worthy to interpret through. It can be said that enough research give-up the ghost should be done before writing on papers. This depart give readers a strong feeling of reliability. If you want to set off a full essay, order it on our website: OrderCustomPaper.com

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