My Essays Essay

The following is an organizational announcement for Staples Advantage Corporate associates and  global Vice Presidents and above from   Tom Heisroth, SVP Staples Advantage Sales, and Steve Bussberg, SVP, Staples Advantage. To support Staples’ Reinvention efforts to turbocharge product-related services, we are excited to announce changes within our Staples Advantage Print business  that will increase efficiencies and reduce customer confusion around our offerings. Staples has unrivaled Print assets and we believe this reorganization will allow us to strengthen our position in the industry and become a true market leader. Jeff Crump,  VP/GM, Staples Print Solutions, will be responsible for Print operations, all aspects of Print field support, and ownership of the total Staples Advantage Print P&L. Jeff will continue to report to Steve Bussberg. Geoff Eitland, Director, Procurement and Merchandising, will assume responsibility for all Print sourcing and vendor management. In addition, our customer implementation teams will now be centralized, with  Jamie Kapanka, Senior Manager, Sales Operations,  reporting into the Staples Advantage Print operations group. The following Associates will report to Jeff Crump: * Geoff Eitland, Director, Procurement and Merchandising * Jamie Kapanka, Senior Manager, Sales Operations * Gary Swanger, Director, Finance * Gretta Staskiewicz, Manager, Marketing * Jeffrey Holton, Director, Manufacturing * Lee Ann Holley,   Project Manager, New Business Development * Richard Campbell, Director, Integration Richard Martin, Director, Logistics * Robert Anderson-Ludrick, Director, PE Deployment Leader The Print sales teams led by  Millie Tarallo  and  Ralph Torres  will come together under the leadership of  Wayne Wilkinson, Vice President, Staples Advantage Sales, who is taking on a new role overseeing the Print and Vertical sales teams. Wayne will transition into his new role over the next few months and will con tinue to oversee the Central Region until further plans are announced. Wayne will continue to report to  Tom Heisroth, Senior Vice President, Staples Advantage Sales. Reporting to Wayne will be:   * Millie Tarallo, Area Vice President, Print * Ralph Torres, Area Vice President, Print * Susan Louis, Vice President, Healthcare * Judith Smith, Vice President, Federal Government * Jeremy Landis, Director, Vertical Markets Combining the Print sales teams under single leadership will increase sales productivity and uncover new sales and margin opportunities. At the same time, unifying the Vertical sales teams under Wayne will enable us to better focus on customers’ specialized needs in these segments. As previously announced, business development for Print has been unified under the leadership of  Kevin Moss, Vice President, Business Development and  Joe McDonald, Director, Business Development. This new structure and improved support capabilities will give our sales teams more time to sell, while providing our customers the seamless experience they expect. We look forward to transforming the Print business within Staples Advantage and driving meaningful growth for the company.

Summarizing and Paraphrasing a Source Activity

In the University of Phoenix Material Summarizing and Paraphrasing a Source Activity Part 1: Summarizing Review the following passage and summarize it in the box as though you were including this information in a research paper. Use the reference to create an appropriate APA-formatted in-text citation. Aggressive driving is characterized by the tendency to view driving as a competition rather than as a means of getting from one place to another. Although most drivers are content to move along with the flow of traffic, aggressive drivers weave from lane to lane, seeking any advantage that will place them ahead of others. Aggressive drivers are also more likely to tailgate and honk the horn in an effort to intimidate other drivers or simply to move them along faster. When confronted with heavy traffic, aggressive drivers often engage in dangerous behavior such as passing on the right, using utility or turn lanes as driving lanes, and ignoring traffic signals. Paradoxically, aggressive drivers often pride themselves on their skill. They see other, more cautious drivers as the problem, not themselves. Reference Arlov, P. (2007). Wordsmith: A guide to college writing (3rd ed. ). Upper Saddle River, NY: Prentice Hall. Summary As stated by P. Arlov in Wordsmith: A guide to college writing, â€Å"Aggressive diving is characterized by the tendency to view driving as a competition †¦Ã¢â‚¬  (2007) Those type of drivers do not follow the rules of driving, and can create unsafe situations for other drivers in the road. Part 2: Paraphrasing and Quoting Review the following passage and paraphrase it in the following box. Use the reference to create an appropriate APA-formatted in-text citation. Additionally, include one direct quotation. One of the most valuable skills a student can develop is focus. Focus is the ability to concentrate on one thing for an extended period of time, shutting out everything else. The person who is focused has no trouble with homework; her mind is on the task until it is finished. The focused person has no trouble concentrating during a test. She does not even notice the voice of the lecturer in an adjacent classroom, the tapping pencil of the student two rows over, or her instructor’s squeaking chair. People differ widely in their ability to concentrate. Some seem capable of laser like focus on any job until it is completed. Others are easily distracted, jumping up from homework to do a hundred small, but suddenly urgent, tasks as the homework gets pushed further into the background. Like any other skill, the ability to focus can be learned and reinforced through practice. To improve your ability to concentrate, start by establishing a set time and place to study. If possible, study at the same time and in the same place every day. Establishing a routine gives study the importance it deserves and helps make studying a habit. Then, to keep yourself on task, set a small timer as you begin studying. Start by setting the timer to go off after 15 minutes. Until the timer goes off, give studying your full attention. If your mind wanders—and it will—pull it back to the task. Then reward yourself with something small: 5 minutes of solitaire on your computer or a trip to the refrigerator for a glass of iced tea. Time your reward, too—about 5 minutes should be sufficient. Then set the timer for another 15 minutes. As concentration becomes a habit, that habit will spill over into the classroom, too. You will be better able to focus on your instructor’s words or on the test you are taking. If extraneous noises during a test still distract you, invest in a pair of earplugs to shut out noise as you take your test. The ability to concentrate is a necessary skill. Fortunately, it is a skill that can be improved with effort. Reference Arlov, P. (2007). Wordsmith: A guide to college writing (3rd ed. ). Upper Saddle River, NY: Prentice Hall. Paraphrase and Quotation Focusing is a skill that can be learned by practicing. Students can make certain changes in their studying habits in order to make this possible. This can be done in many different ways like using timers and setting time frames to accomplish any task in hand. Another way of getting your mind in to this habit is by rewarding you time spent on studying with breaks, but these have to be kept short so that focus will not be lost in other ways of distractions. Everyone is different so each person that has trouble focusing must learn their own type of style of focusing that works from them. One way of knowing if focusing is an issue for a student is if they are easily distracted by noise or activity around them while trying to study or take tests. Sometimes noise distractions can be fixed by using some kind of noise blocking device such as earplugs. The most effective way is to keep a routine in place to study and do homework same time and same place every time. As stated by P. Arlov in Wordsmith: A guide to college writing; â€Å"One of the most valuable skills a student can develop is focus† (3rd ed. , 2007). This is one of the most important skills to success of a college student to learn because this skill can transfer over to being able to learn more in a class room setting, and be able to pick up more information while the instructor is speaking. Reference: Arlov, P. (2007). Wordsmith: A guide to college writing (3rd ed. ). Upper Saddle River, NY: Prentice Hall.

Descriptive Statistics and Clinical Significance Essay

Descriptive Statistics and Clinical Significance - Essay Example From the statistics reported, it is possible to get an idea of the composition of the group that was being studied. Since the participants were not randomly chosen, but had volunteered to be a part of the group; the demographic make-up of the group can tell us about the kind of individuals who would choose to experience such training in the use if research; and about the general demographic makeup of the population from which this group has come. From the mean scores on the subtests, it is possible to get an idea of the direction of the difference. The studied hoped that post-test scores would be higher in all areas; and looking at the means tells us that the data does follow the expected direction. Of course, it is not possible to extrapolate to the population of nurses just on the basis of mean scores; but the direction of difference is also a very important aspect. Descriptive statistics can be used to understand the trends in patient needs or in nurses' abilities as they reveal themselves. A nurse leader can use these trends to anticipate needs in the near future; and detect any anomalies. Such information can also be used in identifying training needs of staff; or any other resources that they may be able to use to enhance their functioning. While research –whether in the utility of therapeutic procedures or in the need for training – cannot be based on descriptive statistics alone; often the impetus for research does come through the observation of the trends displayed in descriptive statistics. It is possible to use percentages and means to understand the ups and downs in hospital work and to simplify information when presenting it to others. Mean scores are best when used in conjunction with the standard deviations; since they can be deceptive by themselves. References: Guilford J. P. and Fruchter B. (1985). Fundamental Stati stics in Psychology and Education (6th ed) McGraw – Hill Levin, J. & Fox, J. A. (2006). Elementary statistics in social research. Delhi: Pearson Education Confidence Intervals Explore these issues on the Internet and through other resources. Share what you find out on these topics: Confidence Intervals: Why are they useful in helping to determine clinical significance? There are many controversies surrounding the issue of clinical significance vs. statistical significance. Identify one of them and summarize it. Finish with your opinion about the controversy. Confidence intervals define the likelihood of the research findings being replicable in the population. Confidence intervals can also be used to distinguish the extent of benefit or harm that a particular therapeutic technique is likely to have given a set of conditions. Clinical significance is the extent to which the results of the study are truly applicable and not just statistically significant. Often, even statistica lly significant effects are quite small in magnitude. In medicine and related fields; a regularly occurring effect is not enough; it needs to be of the required magnitude consistently. Clinical significance helps us evaluate the possibility that the said effect is not only most likely to occur; but is most

Health communication Essay Example | Topics and Well Written Essays - 250 words - 3

Health communication - Essay Example sment and intimidation are common when a person is in a new environment, and for that reason, it is essential to use open-ended questions that encourage a person to talk freely (Duggan, 2006). I am not aware of a good policy/procedure to improve interpersonal communication skills specifically. Health literacy is the ability to access health information about diagnoses, treatment, and medication, and use it appropriately and in an informed manner (Duggan, 2006). It is advisable for patients to have sufficient information about the management of their disease. To ensure a patient understands health literacy, it is essential to improve communication skills and create an environment in which one can understand such concepts. Wendy Johnson presents an interesting insight into the argument. The point about understanding other cultures is vital because of the racial and ethnic differences inherent in the society. It is only through passable communication that a patient can gain health literacy and be actively involved in the treatment process. I agree with Shaylee Read’s post, especially about communication skills. At times, it is essential to have an interpreter to ensure a smooth flow of the communication process and to guarantee that the physician understands the exact problems and requirements of the patient. Even so, in case there are no interpreters, a physician must exercise patience, appreciate, and respect all

What impact, if any, are sculpture parks and gardens having on the art Essay

What impact, if any, are sculpture parks and gardens having on the art world of today - Essay Example Jean-Francois Lyotard argues that realism in art is a form of conformism, and that the task of the modern artist is to produce â€Å"incommunicable statements† which cannot be fitted in to the easy flow of information within computerized society. In his ‘Appendix Answering the Question: What is Postmodernism?’, published at the end of The Postmodern Condition, he wrote that the â€Å"only definition† of realism is that â€Å"it intends to avoid the question of reality implicated in that art† (1979). It is associated in this account with those who â€Å"pursue successful careers in mass conformism by communicating by means of the ‘correct rules,’ the endemic desire for reality with objects and situations capable of gratifying it† (Lyotard, 1979, p. 75). This uncritical use of established methods of representation is contrasted with ‘avant-garde’ art, which, he argues, uses experimental innovations in technique and stru cture to attempt â€Å"to make visible that there is something which can be conceived and which can neither be seen nor made visible† (Lyotard, 1979, p. 78). This â€Å"something that can be conceived but not seen nor made visible† is often referred to as the sublime, a quality of transcendent greatness â€Å"with which nothing else can be compared and which is beyond all possibility of calculation, measurement or imitation† (Wikipedia, 2006). The presence of this sublime element, then, inspires the imagination in a specific direction based on which elements remain visible or understandable.

Political Science Discussion Article Example | Topics and Well Written Essays - 250 words

Political Science Discussion - Article Example Moreover, the article highlights on the diplomacy role of Obama administration in addressing the situation. The spat in public by Mr. Kerry is seen as affecting negotiations that have been there between United States and Russia in resolving the crisis in Syria (Gordon, Sanger and Schmitt 1). Moreover, the article addresses the reluctance of Obama administration in engaging directly in the political situation, in the country. The inaction is seen as the administration pulled back the threat of cruise missile strike (Gordon, Sanger and Schmitt 1). The only move the administration has taken is trying to provide support to opposition forces and handling of humanitarian crisis. In addition, the article talks of some meeting of different countries intelligence chiefs. The meeting came with a plan to provide rebels with most sophisticated weapon as a solution to Syria civil war (Gordon, Sanger and Schmitt 1). The idea was out of realization that diplomatic attempts of addressing the crisis has failed. The article helps in highlighting the challenges and failures in addressing the situation, in Syria (Gordon, Sanger and Schmitt 1). Moreover, it helps in showing response by leading players in the world politics on situation. It has also helped in showing why diplomacy has failed. However, in my opinion, the situation in the country can only be addressed in the warring parties are disarmed instead of arming both sides. Gordon, Michael, Sanger, David and Schmitt, Eric. â€Å"Middle East.† Nytimes.com. Web 20 February 2014.

Slingshot Video Reflection Assignment Essay Example | Topics and Well Written Essays - 500 words

Slingshot Video Reflection Assignment - Essay Example Drag racing are not only fun to watch but also more engaging when one take it seriously from a mere spectator to a participant. I may not be a drag racer myself but I have been to one of the races and I can relate to the adrenaline and â€Å"high† that the racers could feel in drag racing. Our need for speed will always be there and this fascination for speed was the motivation of the growth of drag racing from a mere small number of slingshot dragsters to a major grandstand spectator event with all the sponsors and media exposure. Drag racing however did not start as big as it is now. Upon watching the video, it only had approximately 300 spectators with a meager price of $10. I was not however surprised with its humble beginning. Reflecting on it, almost all sports and endeavors started small and this includes drag racing which started from its slingshot beginnings. With the commitment of its early organizers such as Bob Joehnuch and the support of its spectators, the sport eventually grow to become a major grand spectator event. Its history as it unfolded in the video took a regular course of having the fascination with cars fueled by the strong economy of the United States after the Second World War where enthusiasts had the money to customize high speed cars which were still slingshot cars during that time. And just like any sports, spectator or hobbyist magazines that recorded outstanding came out that supported the sport. And to make the sport mainstream and acceptable to everybody, regulating bodies we re organized such as the 1951 National Hot Rod Association (NHRA) that provided the guidelines of safety for drag racing making the sport acceptable to all and eventually grow to become a grandstand spectator event not only in its country of origin in the United States but also elsewhere in the world. Thinking about it, there was really nothing extraordinary about the history of drag racing from its slingshot origin to its present state. In

Financial ratio analysis Essay Example | Topics and Well Written Essays - 1500 words

Financial ratio analysis - Essay Example The main value of the company lies in providing tasty and healthy foods to the customers by maintaining good quality and reasonable price. The vision of Sainsbury is to be the most trusted retailer, where the customers and employees prefer to shop and work respectively (J Sainsbury Plc., 2015b). During 2014, the underlying sales and profit before tax of the group increased by 2.8% and 5.3% respectively (J Sainsbury Plc., 2015b; J Sainsbury Plc., 2015c). The graph provided below shows the improvement in confidence of the consumer over the past five years. The financial statements of the company are prepared according to International Financial Reporting System (IFRS) (J Sainsbury Plc., 2015c). The company has adopted IFRS as its accounting policies as it is followed in the European Union. Moreover, financial data in the statements are presented in sterling million. It is also prepared with the help of going concern method under the convention of historical cost (J Sainsbury Plc., 2015c). The main purpose of the report is to highlight the financial performance of J Sainsbury Plc through financial ratio analysis. The ratios during the year 2009-2014 are calculated to get a knowledge regarding the financial strength of the company. However, there are various limitations of ratio analysis, which are also depicted in the report. The ratio analysis of Sainsbury is executed in order to understand the financial status of the company. The profitability, efficiency, liquidity, leverage and investment ratio are calculated in order to depict the financial condition of the company. 1) The gross profit margin has increased over the years from 2009 to 2014 as the sales revenue has improved due to the increase in consumer confidence. The cost of sales and the sales revenue is balanced, which have maintained stability among gross profit margin of the years. 2) The net profit margin has remained steady over the years from 2010- 2014 at 3.0%; however, it has

Life of Pi Research Paper Example | Topics and Well Written Essays - 2000 words

Life of Pi - Research Paper Example Life of Pi is a 2012 American -Indian- British live action and computer-animated adventure drama film based on Yann Martel’s 2001 novel of the same name. Ang Lee directs the film. Life of Pi did succeed in depicting the story of a young Indian man who survives the tragic shipwreck but later entered a 227 days journey on the Pacific Ocean with a ferocious Belgian tiger. Besides the troubles and tribulation, the film also depicts meaningful lessons on the religious aspects. Pi Patel whose role was played by Gautam Belur at five, Ayush at twelve, Suraj Sharma at 16 and Irran Khan at middle age had to move together with his family to Canada on a Japanese cargo ship. Unfortunately, the ship in which they were travelling in is struck by a deadly storm and only some people survive. However, an unexpected incident happens, separating Pi from the group. Pi is left alone in the boat together with his family’s zoo animals, including in the zoo animals is a ferocious tiger named Ri chard parker. In order to survive Pi has to find ways to deal with the unexpected and dangerous company. (John, 186). Throughout the 127 minutes of the film, the audience would be fascinated with pi thoughts and actions through the transformations, the beliefs he holds as well as his solutions for the fearsome, aggressive company- Richard Parker. From a somehow weak, flaccid person, Pi is seen letting parker take over the lifeboat, but Pi gradually becomes stronger and tries to gain dominance of the situation that he is in now. Finally, Pi achieves the control and sustains a neutral relationship with the Belgian tiger. This is not only a fight for survival but also a metaphor, which implies the battle for good and evil. The film Pi tries to make the reader want to believe in God, the film give then reader the democratic choice that is the desired to believe rather than the belief itself. The two survive for 272 days at sea with one stop on an island overflowing with vegetation and m eerkats. In the evenings when the tide rises on the island, it contains a deadly acidic level and kills anything in the tide pool or the now flooded ground. Therefore, everyone seeks shelter on top of the trees at night. After gathering food from the island, Pi and the tiger get back to the lifeboat and head back in the sea (Susan, 23). By analyzing the conflicts, characters, dream sequence, and symbols a psychoanalytic theory emerges. There are strong Oedipal connotations in this theory, the son’s desire for his mother, the father’s envy of the son and rivalry for the mothers attention, the daughters desire for the father’s attention. Of cource these all operate on a subconscious level of the characters of the film, this is to avoid the serious social more. There is also an emphasis on the meaning of dreams. This is because psychoanalytic theory asserts that it is in dreams that a person’s subconscious desires are revealed. What a person cannot express o r do because of social rules will be expressed and accomplished in dreams, where there are no social rules. Most of the time, people are not even aware that it is they secretly desire until their subconscious goes unchecked in sleep. Life of Pi might not make you believe in god, as a character in the film suggests. It does however; make you

Business - Performance Management Essay Example | Topics and Well Written Essays - 2000 words

Business - Performance Management - Essay Example Task 1 Performance management: The business organizations thrive on the operational performance of the organization along with the profitability it aims in achieving. In the aspect of organizational development, the overall difference between the result achieved and the expected result is termed as the performance of the organization. In order to achieve optimum performance various measures are incorporated by the organization and the concept of performance management is of high importance. The performance management enables employee of the organization to work towards a common goal. Various tools in the performance management system help the employees of the organization to understand the overall aims and objectives of the business. As the overall success of any organization depends a lot on the individual performance of the employees, it is important for them to have a transparent idea regarding the goals and the vision of the organization. The employees of the organization are mad e aware of the roles and responsibility which they need to carry on in the organization. ... The performance management of any organization contributes to the best practices of Human resource maintained in an organization. Few of the best practices followed in the organization are, providing bonus to the employees based on the overall performance, collecting feedback from the employees, identifying the contribution of the employees and providing them with rewards for the achievements gained. All this best practices maintained by the organization are generated from the concept of the performance management, as these are the various units of the systems (Rao & Rao, 18). The awareness regarding the performance is also provided to the employees and it helps them to analyze their strength and weakness and provides the employees with suggestion regarding improving the level of the performance. Such feedback mechanism helps the employees to gain confidence and it as a motivational tool for the employees to deliver their best for the organization. Performance management of the organ izations is carried out in a regular basis and the changes in the parameter happen on a regular basis depending on the attributes of measuring the workers performance. (The importance of Performance Management) Task 2 Performance appraisal: The process of performance appraisal is one of the key tools which are used by the organization in measuring the performance of the employees in the workplace. The performance appraisal system evaluates the performance of the employees as the performance is one of the critical factors for the organizations success. According to the high commitment HRM system, the performance appraisal is one of the basic requirements so that the employees can understand the level of the performance and identify the

Zoo Essay Example for Free

Zoo Essay Going to the zoo has always been a favorite American past time. Families would sometimes retreat to this place where animals from the wild are caged and enjoy how these animals interact with each other. While man has always been at the top of the pyramid, the wonder of seeing these animals live and relate with others in their species has time and again drawn old and young children alike. Among the animals closest to man are the gorillas, baboons and mandrills. In the same way that man forms his own community, these animals also form their own legions of society. Gorillas like humans have their own distinct identification. Whereas man is identified according to his fingerprints, gorillas on the other hand are identified through their noses in which each gorilla has its own unique nose pattern. Gorillas moves quadrupedally and uses a special kind of quadrupedal gait wherein it uses its knuckles, hence, the term â€Å"knuckle walking†. Gorillas can also climb trees or higher surfaces but they cannot move suspensory as in the case of monkeys. Looking at the group of gorillas closely, one cannot see that it is patriarchal and polygynous in the sense that a basic group is composed of one male, usually a mature-silver black male wherein he acts as the leader of the group and unlike other primates, gorillas are more reserved. When they are in the wild, female gorillas would normally leave their group upon reaching sexual maturity and would tend to join groups of gorillas with a fewer females. It is evident by watching these groups of gorillas that there is hierarchy among them although males place high in the hierarchy. Like humans, grooming among gorillas also has become an essential habit and this usually occurs between the male silver back and the adult females. However, despite having lived in the care of humans, gorillas seldom interact with them. In fact, in the twenty-minute observation of this species, only once did the gorillas notice their visitors. They seemed to be living in their own world and no care whatsoever with its human visitors. While gorillas are reserved, baboons on the other hand most frequently interact with people. As seen by their actions, baboons are intelligent and very crafty that when they are in the wild, they are often treated like pests because they steal agricultural crops. But like gorillas, baboons also move quadrupedally although when they run, they seem to be like that of a horse galloping. They are very lithe and when something gets its attention, baboons tends to become excited and would run abound in its cage. Adult baboons sit in small groups while they grooming each other and the young ones play around. And ironically, among all the primates, the baboons seemed to be the most conscious and conceited because they spend most of their time grooming themselves although this can be different when they are in the wild. This is probably a form of forging a bond among their group while keeping their bodies free and clean or external parasites that would cling to their furs. Unlike gorillas which have a definite male hierarchy, baboons on the other hand allow females to rise in rank as leaders in their groups. Young baboon males enter new groups by forming â€Å"friendships† among females by protecting and defending them. Even for a short period of time, it is evident that baboons can also be aggressive especially among males. On the other hand, the black and white colobus monkey seems to be a mutilated or mutant form of primates. Although its black and white fur is very beautiful, it does not have thumbs like the baboons and gorillas. The infant black and white colobus are nearly white all over that it barely resembles its parents. Its tale is very fluffy like that of a stuff toy and their stomach seemed to be bloated and large. The black and white colobus monkey is very lithe and agile. It rarely goes to the ground and uses the branches and bars as trampolines, jumping up and down and leap among bars. Like the gorillas, the black and white colobus monkey is dominated by a male and forms its own territory. Because the colobus monkey tends to stay up on branches and bars surrounding its cage, it rarely interacts with humans. This kind of primate moves quadrupedally and is a semibrachiators as well as an agile acrobatic leaper. In fact, it can move up from bar to bar or from one branch to another with a length of six meters. Interestingly though, the tail of the colobus monkey is being used to balance itself. It is also funny to take note of that colobus monkeys belch on each others faces. When they are out in the wild, the colobus monkey is normally headed by a male but the female is not totally dominated. For example, the female black and white colobus monkey in the zoo seemed to form a society or bond of their own, taking care of the offspring of one and seemed to pass it along to other female colobus monkeys that it is hard to keep track which is the mother of the infant colobus monkey. Indeed a visit to the zoo even for just twenty minutes will render a visitor various insights as to how these animals act and move. The facts learned from books and the Internet are not only substantiated but also corroborated and having kids around to watch these animals will definitely teach them how these animals live in their own communities.

Sterilization by Saturated Steam Experiment

Sterilization by Saturated Steam Experiment Nurul Aisha Zainal Abidin Introduction Microorganisms are tiny living cells that inhabit our environment. Most of these microorganisms are harmless, where they do not cause any diseases, hence they are known as non-pathogens (Benowit-West et al., 2009). However, there are some that can cause infections which are termed pathogenic. Certain environments make them necessary that the population of these microorganisms are controlled especially health care facilities, laboratories, food industries, pharmaceutical industries, and more (Hoffman et al., 2004). Sterilisation is an important method to control the microbial population, where it is the process of removing or killing viable microorganisms from equipment or substances. Sterilisation process can be done via several means including heat sterilisation, filtration, chemical sterilisation and radiation sterilisation (Schlegel and Zaborosch, 1993). Among these methods, the most commonly used is heat sterilisation in moist (steam) and dry form as others each have their own disadvantages such as toxic residues, risk of radiation, high cost, and capability of causing physical damage to equipment (Rogers, 2005). Other than heat being used as physical agents for sterilisation, ionising radiation and filtration can also be used. Moist heat (steam) sterilisation uses liquid, heat and pressure to form steam which will kill the microorganisms. This process is recognised for its speed of operation, effectiveness, low risk and cost because steam is only pressurised water in gas phase (Block, 1983). It is known that vegetative cells of most bacteria can be killed within 5-10 minutes at a temperature of 60oC however bacterial spores are thermoduric, where they can survive long exposure to high temperature (Bonewit-West et al., 2009). Thus, steam sterilisation is considered to be effective as it destroys viable microorganisms at 121oC for 15 minutes and prevents them from germinating into bacteria. The high temperature applied denatures the proteins within the bacterial endospores, destroying them (Jha and Ghosha, 2005). Dry heat sterilisation also uses heat to denature the proteins of the bacterial cells. This process involves exposing heat stable solid equipment to a temperature of 160oC for 1-2 hours. However, moist heat is more effective in destroying microorganisms compared to dry heat because water vapour can penetrate into microorganisms more readily than dry air. This heat sterilisation method is done in a metal vessel known as autoclave (Jha and Ghosha, 2005). Another method for sterilisation is tyndallisation which is usually for materials that cannot withstand high temperatures in the autoclave. They are exposed to 100oC heat for 30 minutes to inactivate vegetative cells but not the spores. These spores that survive will germinate to form bacterial cells during incubation at 37oC and then the material being sterilised is again subjected to steam at 100 oC for 30 minutes to kill these bacteria. This cycle is repeated for the next 3 days (Talaro and Talaro, 1993). This experiment was done to determine whether there is a difference between efficacy of heat sterilisation (moist heat and dry) and the requirements necessary for this sterilisation process to be adequate. Aims The aims of this experiment were to understand how a steam sterilizer operates, the role and the importance of having to implement moist heat sterilization process, as well as to identify the basic requirements needed for successful steam sterilization. Materials and Methods As per practical manual from page 56-57 Results Two Thermalog strips were each placed in two Schott bottles; one bottle was tightly capped with no water and the other was loosely capped with water present. Five bottles were prepared and spore strips impregnated with B. Stearothermophilus were placed in bottles 1-4. Some water and paraffin oil was added in bottle 2 and 4 respectively. Schott bottles, bottles 2-4 and a Sterikon plus Bioindicator were sterilised in the autoclave. Thermalog strips were observed after the sterilisation process. 3ml of TSB was added into bottles 1, 2, 3, 5 and the spore strip from bottle 4 was transferred to bottle 5. All the bottles were then incubated. The tables below show the observation made from the experiment. Table 1. The observation of the â€Å"Thermalog† strips in the two Schott bottles with different conditions Table 2. The observation of Sterikon vials with one being sterilized and one without being sterilized Table 3. B. Stearothermophilus spore strips in TSB with different conditions after sterilization and incubation Discussion In the first part of the experiment, steam sterilisation indicator, Thermalog strips are placed in two Schott bottles under different conditions. The tightly capped Schott bottle without any water only had a change of colour within the â€Å"unsafe† zone. This is due to the steam from the steriliser that was not able to enter through the tight cap and reach the Thermalog strip. With no water present in the bottle either, steam could not be produced, giving exposure to dry heat. Hence, complete sterilisation was not achieved as direct contact between the steam and the bottle is needed, alongside its temperature and time parameters (121oC and 15 minutes respectively). In comparison, the loosely capped Schott bottle with added water had a change of colour until the â€Å"safe† zone. Because the Thermalog strip was exposed to moist heat in the form of steam during the sterilisation process, complete sterilisation is achieved. In the second part of the experiment, two Sterikon plus Bioindicator vials are used, which could determine the effectiveness of steam sterilisation. These vials have B. stearothermophilus spores along with a pH indicator in a nutrient-filled broth. Both vials were pink at the beginning of the experiment and incubated for several days. The Bioindicator vial that was put in the steriliser showed no colour change while the vial that was not sterilised turned yellow and only slightly turbid. The sterilised vial had no bacterial growth because the spores did not undergo germination to form bacteria due to successful sterilisation which have completely destroyed all bacterial spores. Therefore, the vial retained its pink colour after incubation. However, the colour change from pink to yellow in the other vial indicates that the spores had germinated into bacteria. This is because the vial was not sterilised, thus the spores were able to grow in a favourable condition, whereby they take up nutrients and produce acid which causes the colour change. These findings show that they are vital for monitoring steam steriliser, ensuring that all spores are properly destroyed. If they are not exposed to its temperature and time parameters, some spores might still survive and germinate. In order to determine that sterilisation process is successful, incubation process is implemented to observe whether these spores could still form new bacteria or whether they really have been destroyed. In the experiment which used strips impregnated with spores of B. stearothermophilus in tryptone soy broth (TSB), bottle 1 appeared to be the most turbid among other bottles, which suggests bacterial growth is sustained. Because bottle 1 was not autoclaved, it did not go through proper sterilisation process prior incubation, thus allowing the spores to germinate from the spore strip. Culturing this unexposed spore strip in bottle 1 therefore acts as a control, as it would not have demonstrated that steam sterilisation was actually successful if bacterial growth was not observed because they could have not been able to germinate at all. Bottle 2, however, shows that steam sterilisation was done successfully as the TSB media does not show any turbidity, thus bacterial spore activity was not there. As mentioned, water was added to bottle 2 before it was tightly capped and put into the autoclave, which evaporated into steam (or moist heat) at a 121oC within the steriliser. The steam formed will then kill the spores directly. Apart from that, bottle 3 was tightly capped and had no water added before it was placed in the autoclave. As a consequence, the moist heat could not possibly have direct contact with the spores to be able to kill them. This meant that the spores were only subjected to dry heat sterilization within the bottle, which clearly showed to be a less effective of a method compared to moist heat sterilisation. Because these spores survived the dry heat sterilisation process, they were able to germinate and form bacterial growth under the favourable conditions during incubation, making the TSB media turbid. If dry heat sterilisation was to be implemented to eradicate spores, a higher temperature would suffice. Furthermore, bottle 5 also showed turbidity to almost the same degree as bottle 3. The spore strip in bottle 5 was initially immersed in paraffin oil in bottle 4, before it was transferred into bottle 5. Other than the tightly capped bottle preventing the moist heat from entering, the o il somewhat acts as a protective barrier for the spores, not even allowing dry heat to have direct contact with the spore strip. Based on these findings, it demonstrates to a certain extent to how the biocidal action of moist and dry heat is different and can be compared. Most importantly, the role and the significance of the requirements needed for each sterilisation method. For moist heat sterilisation, a holding time of 121oC for 15 minutes under a pressure of 101kPa is required. In contrast, dry heat sterilisation needs a holding time of 1-2 hours at a temperature of 160oC (Arora, 2003). Therefore, it can be said that moist heat (steam) can perform faster sterilisation, with higher penetrating power as compared to dry heat (Vasanthakumari, 2007). Furthermore, sterilisation using moist heat is more efficient as it uses a lower temperature for the denaturation of protein and the heat in water is also transferred to substances easily (Greenwood et al., 2007). Hence, it is important to note that for steam to be an ideal sterilant, it must be able to have direct contact with the object (external and internal surface) or substance being sterilised. The reason for this is for its stored energy to be transferred to the object through condensation onto all the surfaces which releases its latent heat. As a result, microorganisms are destroyed. Without this direct steam contact, the sterilisation process would be inadequate (Slatter, 1985). Even so, moist heat sterilisation still has a limitation, where it is not capable of destroying prions in the same way as bacteria and spores. Prions, which are stable self-replicating proteins, are highly infective in the central nervous system tissue and they are highly resistant to heat (Hanlon and Hodges, 2013). Therefore, in order to destroy these prions, dry heat sterilisation may be implemented with a temperature of 200oC. Conclusion Successful and complete steam sterilisation can only be achieved if the material being sterilised have physical contact with moist heat (steam) either from the steriliser or from the water inside the material being vaporised. Without the steam, sterilisation process will not be effective because the dry heat cannot destroy the heat-resistant spores. Furthermore, barriers like oils or fats would also prevent the steam from penetrating. Because there are many interruptions or factors that could influence the efficacy of sterilisation, it is necessary to monitor the process. Thermalog strips can be used to determine if the sterilisation process has met its criteria where the material has been exposed to conditions to be safely sterilised. Sterikon plus Bioindicator vials are also used to monitor whether steam sterilisation has occurred. References Arora, D. R. 2003.Textbook of microbiology. New Delhi: CBS Publishers. Block, S. S. 1983.Disinfection, sterilization, and preservation. Philadelphia: Lea Febiger. Bonewit-West, K., Hunt, S. A. and Applegate, E. J. 2009.Todays medical assistant. St. Louis, Mo.: Saunders/Elsevier. Dunn, C. E. and Chennell, S. 2012.Australian master work health and safety guide. North Ryde, N.S.W.: CCH Australia. Greenwood, M., Seymour, R. A. and Meechan, J. G. 2009.Textbook of human disease in dentistry. Chichester, U.K.: Wiley-Blackwell. Hanlon, G. and Hodges, N. A. 2013.Essential microbiology for pharmacy and pharmaceutical science. Chichester, West Sussex, UK: John Wiley Sons. Hoffman, P. N., Bradley, C., Ayliffe, G. A. J. and Ayliffe, G. A. J. 2004.Disinfection in healthcare. Malden, Mass: Blackwell Pub. Jha, T. B. and Ghosha, B. 2005.Plant tissue culture. Hyderabad: Universities Press. Rogers, W. J. 2005.Sterilisation of polymer healthcare products. Shawbury, Shrewsbury, Shropshire, UK: Rapra Technology. Schlegel, H. G. and Zaborosch, C. 1993.General microbiology. Cambridge [England]: Cambridge University Press. Slatter, D. H. 1985.Textbook of small animal surgery. Philadelphia: W.B. Saunders. Talaro, K. P. and Talaro, A. 1993.Foundations in microbiology. Dubuque, Iowa: W.C. Brown. Vasanthakumari, R. 2007.Textbook of Microbiology. New Delhi: BI Publications Pvt Ltd.

Project Management and Business Strategies

Project Management and Business Strategies ABSTRACT Which way to go? This is a question that organizations will ask themselves in a certain time, because organizations are faced with challenges of strategic direction. Some organizations are instigated by challenging opportunities, other organizations want to overcome significant threats. The business strategy can move an organization from where it is now, to where it needs to be in the future. Johnson et al (2009) states that the strategy of an organization is often likely to be complex, uncertain and mostly it affects operational decisions and requires an integrated approach. But the most typically and crucial components of strategy are change and innovation. Project management is essential for managing and reducing the inherent risk associated with change and innovation. Thats why many projects are the result of strategic decisions of organizations, because projects manage changes on an effectively and efficiently way. Changing organizations need projects for making change and for obtaining its business strategy and -objectives. Nowadays sustainability is a very hot (strategic) item for organizations. Organizations are integrating ideas of sustainability in their marketing, corporate communications, business strategy and in their actions. Centraal Boekhuis, a (leading) logistics service provider in stocking, storage, distribution and transportation of books, has also formulated a covering policy on sustainability for the strategy period 2009-2011 (Board of directors Centraal Boekhuis (2009)). Sustainability for Centraal Boekhuis means commitment to corporate environmental performances as well as sustainable performances on social and economic aspects. Several projects on behalf of sustainability will be conducted as well as projects will be conducted on behalf of other strategic targets. But is it possible to make project management sustainable, in order to make other projects contribute to the policy on sustainability too? In this research the relation between project management and the pursuing of the realization of business strategies will be looked at. Then the main research question will be answered: how will the business strategy influence the selection and execution of project management within organizations, and how will this in consequence lead to sustainable project management? The hypothesis is that when project management is constructed and selected in accordance with the business strategy, and more specifically linked with sustainable business strategy, projects will contribute to the realization of the business strategies as well as it subsequently will contributes to sustainability. The actual research will be executed through a web survey among several organizations as well as a case study of Centraal Boekhuis, which contains in-depth interviews with about 10 representatives project employees from Centraal Boekhuis. The research will also contain the study of qualitative data, for exampl e the study of documentation and reports that are in stock within the company about strategy, project management and sustainability. 1. INTRODUCTION BACKGROUND 1.1 Introduction To understand project management within organizations it is important to understand projects. The Prince2 Foundation (2005) defines a project as a temporary organisation that is needed to produce a unique and predefined outcome or result at a pre-specified time using predetermined recourses. In practice projects bring recourses, skills, technology and ideas together to achieve business objectives and deliver business benefits. But why is there a need for projects within organizations? Organizations are continuously striving after agility and success by for example introducing new products and services or by improving business processes or activities. Many projects are the result of organizations that wants to manage such changes on an effectively and efficiently way. According to Bryan Atkin and Adrian Brooks (2009), Change Management is the key towards innovation of organizations. In order to make progress and achieve greater efficiency and better value for money and to be more effective or competitive, organizations have to do things differently and have to make changes. Maylor (2005) stresses that Project management is essential for managing and reducing the inherent risks associated with change and innovation. Changing organizations need projects for making change. Recently Johnson et al. (2009) gives an interesting definition on business strategy. The definition describes that strategy contains the direction and scope of an organization over the long term, for achieving advantage in a changing environment throughout configuration of resources and competences with the aim of fulfilling stakeholders expectations. Aforementioned definition displays that the fundamental principle of making changes of organizations can be the result of aiming towards targets that contributes to the fulfilment of the business strategy. In practice this means that organisational changes and the application of project management for realising those changes can thus be the result of the long term direction and scope of an organization. Simply said; project management can move an organization from where it is now, to where it needs to be in the future to meets its business strategy and -objectives. As mentioned above the management of projects within organization is among other things related to its business strategy, but how will the business strategy influences the selection and the execution of project management within organizations and how can project management thus contributes to the realization of the business strategy? For example, The board of directors of Centraal Boekhuis (2009) has formulated a covering policy on sustainability for the strategy period 2009-2011. Several projects on behalf of sustainability will be conducted as well as projects will be conducted on behalf of other strategic targets. But is it possible to realize more strategic focus, by linking all projects to the business strategy of an organization? This leads to the main research question of the thesis: how will the business strategy influence the selection and execution of project management within organizations, and how will this in consequence lead to sustainable project management? Another interesting question will be: if project management is constructed and selected in accordance with the business strategy, and more specifically linked with sustainable business strategy, will projects contribute to the realization of the business strategies as well as it subsequently will contributes to sustainability? 1.2 The organization; Centraal Boekhuis Centraal Boekhuis is a (leading) logistics service provider in stocking, storage, distribution and transportation of books. More than 500 publishers and over 1500 booksellers use the service facilities for distribution, transportation, information and administration. For publishers is Centraal Boekhuis the entry into the Dutch and Flemish (book) markets. For booksellers in the Netherlands and Flanders, Centraal Boekhuis is the provider of the assortment of Dutch-language books, general as well as educational or scientific books, and a selected range of foreign-language books (staff directory guide Centraal Boekhuis, 2007). Besides taking care of stocking, storage, distribution and transportation of books, Centraal Boekhuis also offers administrative or financial services. For publishers the company organizes complete stock and sales recording, invoicing and debt collection. Booksellers as well benefit from a broad range of information technology services. The majority of Centraal Boekhuis services are integrated in a single automated system (CB Online), so customers have access to the operational and management information they need, focused on their companys business processes. Upon request, Centraal Boekhuis will also arrange the storage, distribution and transport of office supplies, stationary and greeting cards. All logistic activities and processes are linked with the transport centres delivery network. The centres range of services includes processing special offers and returned goods, (temporary) storage, order picking and carrying out special mailing campaigns with value-added logistics. The Transport Centre of Centraal Boekhuis organizes transport from and to countries outside the Benelux. In England is a consolidation point bounded, where shipments from 1600 English publishers intended for Dutch bookshops are collected and forwarded to the Netherlands. This enables Centraal Boekhuis to offer customers attractive services. Shipments from Germany and America are transported along similar lines. History For over 135 years Centraal Boekhuis have been the logistic partner in the Dutch book trade. In 1871 the Vereeniging ter Bevordering van de Belangen des Boekhandels (VBBB) in Amsterdam lay the foundations for Het bestelhuis van de Nederlandsche Boekhandel, presently called Centraal Boekhuis. Publishers send their boxes with books to that warehouse of books, where the boxes were distributed across the Netherlands. Many years later, in 1926, the VBBB decided to found Centraal Boekhuis in Amsterdam. Well-established publishers were obliged to store their books in the central depot of Centraal Boekhuis in Amsterdam. From now on the book stores and publishers could order their books with Centraal Boekhuis from one central point in the Netherlands. In 1973, because lack of space, Centraal Boekhuis grounded their company in Culemborg, where the company nowadays is still grounded. In that same year is Het Bestelhuis and Centraal Boekhuis merged into one company: Centraal Boekhuis B.V (Intranet Centraal Boekhuis, 2008). Organization The daily management of Centraal Boekhuis is directed by the Senior Management Team (SMT). The lead direction of the 5 Senior Managers is directed by a Chief Executive Officer, namely Hans Willem Cortenraad. They have weekly meetings to discuss the company policy and how this policy is best directed to the line managers. Centraal Boekhuis in figures (2009) Full time employees: 579 Publishers: 500 Booksellers: 1500 Available Dutch titles: 80,000 Number of copies delivered per year: 60,000,000 Number of delivery addresses per day: 2500 Number of packages transported per year: 4,500,000 Number of pallets transported per year: 300,000 2. PROBLEM STATEMENT RESEARCH QUESTION According to Project Management Institute and Morris (2006) oorganizations often want efficiency, good financial results and success and they want it fast. It is for that matter that organizations generally focus on short-term results, such as immediate realizable financial goals. However, Centraal Boekhuis for example expects also from its employees to achieve results that corresponds to the overall long term objectives of the business strategy. This contradiction pointed me in the direction to ask myself if it is possible to operate more efficiently if the portfolio of projects is continuously linked to the business strategy of Centraal Boekhuis. My hypothesis subsequently is that the overall business strategy will be the input for the project portfolio planning and in turn, project success impacts the goals and objectives of the business strategy. Nevertheless, the solution isnt that easy. For instance, organizations are nowadays more often integrating ideas of sustainability in business strategies. It is for that matter unavoidable that there will be projects related to sustainable strategy, namely environmental or social projects. However, will projects on behalf of other strategic objectives also be sustainable? Thats why I assume that when project management is constructed and selected in accordance with the business strategy, and more specifically linked with sustainable business strategy, projects will positively contribute to the realization of strategies as well as it subsequently will contributes to sustainability. [2] The main question and hypothesis will be clarified for a reasonable interpretation of the research construction and approach. In this research the relation between project management and the pursuing of the realization of business strategies will be looked at. Foresaid leads to the following research question: what is the impact of the business strategy on the selection and execution of project management within organizations, and will this possible influence in consequence lead to sustainable project management? The hypothesis is: when project management is constructed and selected in accordance with the business strategy, and more specifically linked with sustainable business strategy, projects will positively contribute to the realization of the business strategies as well as it will positively contributes to sustainability; the result subsequently is that the overall business strategy will be the input for the project portfolio planning and in turn, project success impacts the goals and objectives of the sustainable business strategy. Why is it so important to link the project management of an organization to its business strategies, in order to make projects sustainable? As stated by Johnson et al (2009) it is ultimately the fulfilling of the business strategy to aim on the fulfilling of the expectations of the stakeholders. If an organization have stated sustainability within their business strategies, stakeholders are involved in monitoring if the strategy is achieved the objectives and if there is corrective action needed. This is called strategic control and it will keep an organization in track with its achievements on behalf of its strategy (and also sustainable strategy). According to foresaid it is plausible that it is important to state sustainability in the business strategy, for making sure that projects will meet the objectives and goals of sustainable strategy. 3. GOALS OBJECTIVES I will try to find out if a business strategy, specifically a sustainable business strategy, can positive influence the way on how projects will be selected and executed, as I expect it to be. I will test the hypothesis that the overall business strategy will be the input for the project portfolio planning and in turn, project success impacts the goals and objectives of the sustainable business strategy, to see if it is possible to make project management sustainable. If so, this offers an interesting new insight in sustainable project management, which could be the basis for more research. First it is important to study literature to get familiar with the several subjects of this thesis. The several subjects that will be described are project management, business strategy and of course overall sustainability. Next I will try to describe the multifarious relative contexts between the several subjects described in the literature, in order to make my hypotheses plausible. The most important objective of the literature review is to create an elementary basic assumption for further research. Furthermore the research methodologies that I will use are a case study research and a web survey. For the execution of the case study research are various data (re)sources used, namely in-depth interviews and the study of business documentation and reports. The case study research methodology will be used to get insights in how Centraal Boekhuis arranges its business strategy, especially how it is arranged towards its project management. Then it is important to look at how the sustainable policy of Centraal Boekhuis affects the daily operations as well as the sustainable policy affect its project management. For comparison and further research I will send a web survey to approximately 100 companies with sustainability stated in their business strategy. Hopefully this will give me insights in how other companies arrange their project management related to its business strategy and maybe they have certain methodologies to make project management sustainable, so I have some interesting data to work with. My research will focus on project management, business strategies, sustainability and sustainable project management in an attempt to find relative contexts to integrate business strategy and projects in order to facilitate development of sustainable project management. Overall I hope that the executed research will create a certain frame work for linking project management to the overall business strategy of an organization, in order to make project management sustainable. 4. LITERATURE REVIEW As mentioned earlier my research will focus on project management, business strategies, sustainability and sustainable project management. Therefore the theoretical background of my research will also be focused on foresaid topics. 4.1 Business Strategy The traditional literature about business strategy is often about the general definitions of business strategy, where organizations focus on where they want to be on the long term (mission and vision) and how this is achieved (goals and objectives) (Alblas Wijsman, 2001) in order to gain competitive advantages. The current literature about strategy describes more that strategy is about the importance of achieving advantage in a changing environment throughout configuration of resources and competences with the aim of fulfilling stakeholders expectations (Johnson et al., 2009). Aforementioned shows that the current literature on business strategies discusses the importance of the characteristic aspects change and configuration (Kloosterboer, 2005). The relative context between business strategy and changes is an important aspect that must be taken into account before I continue my research. According to Bryan Atkin and Adrian Brooks (2009), Change Management is the key towards innovation of organizations. In order to make progress and achieve greater efficiency and better value for money and to be more effective or competitive, organizations have to do things differently and have to make changes. Harvey Maylor (2003) characterizes project management as essential aspect for managing and reducing the inherent risks associated with change and innovation. Therefore changing organizations need projects for making change. 4.2 Project Management The Prince2 Foundation (2005) recognizes that organizations are continuously striving after agility and success by for example introducing new products and services or by improving business processes or activities. Many projects are the result of organizations that wants to manage such changes on an effectively and efficiently way. Furthermore Prince2 (2005) defines a project as a temporary organisation that is needed to produce a unique and predefined outcome or result at a pre-specified time using predetermined recourses. In practice projects bring recourses, skills, technology and ideas together to achieve business objectives and deliver business benefits. According to the International Project Management Association (2006), professional project management is broken down into the following three competences (see also figure one): Technical competences for project management; behavioral competences of project personnel; and the contextual competences of projects programmes and portfolio. The technical competence covers the techniques of project management, for example the practice of Prince2. The behavioral competence represents the professional behavior of the project personal, like project management skills. The contextual competence is the linkage between the project and organizations involved. The vision on project management by IPMA in the International Competence Baceline presented in October 2006 will be critically looked at for my research. This project management approach will also be studied and discussed during the master program of the Master of Facilities Management and Real Estate. The eye of competence figures the integra tion of the elements of project management as seen trough the eyes of the project manager. So the essence of project management is to support the execution of an organizations strategy to deliver a considered necessary outcome (Clifford and Gray, 2002). The research of recent literature shows us that project management is nowadays recognized as one of the primary business processes (Atkin Brooks, 2009). It is for that matter that organisational changes and the application of project management for realising those changes must be linked to the overall business strategy of an organization, in order to accomplish the business goals and objectives. Simply said; project management can move an organization from where it is now, to where it needs to be in the future to meets its business strategy and -objectives. For this thesis I will mainly focus on the SWOT analysis, because this management and strategy tool is used by Centraal Boekhuis for defining its strategy. The SWOT analysis can be used as a strategy formulation tool. It helps organizations to identify its Strengts, Weaknesses, Opportunities and Threats (SWOT). The Strengths and Weaknesses represent the internal factors that create value or can destroy value. Opportunities and Threats are the external factors that can influence the organization value (Ahaus, 2005). 4.3 Business Strategies vs. Project Management According to Sabin Srivannaboon (2006), previous research on project management and its relation with business strategy mostly links the project management with business strategy through critical project selection, viewing it as part of the alignment process (For example Bard, Balachandra Kaufmann (1988); Cooper, Edgett Kleinschmidt (1998); Englund Graham (1999) etc). Also often displayed in previous research is project portfolio management. This is another concept suggested in the literature to ensure the strategic alignment of project management and business strategy and it is defined as a dynamic decision-making process, which an organization can update and revise its list of active projects (see for literature: Turner Simister (2000); Cooper, Edgett Kleinschmidt (1998) etc.). Current literature shows us more about the research that has been done on the alignment of project management with business strategies of organizations, for example research of Sabin Srivannaboon (2006) , Tony Grundy (2001) Peter Morris Ashley Jamison (2004) etc. 4.4 Sustainability sustainable project management On Wednesday the 4th of November, member of the House of Representatives Esmà © Wiegman talks about faith in Sustainability and vice versa, please note: in church! That sustainability has even penetrated the Christian church sais a lot. We are all confronted with it and action is expected of us. Sustainability is a hot item, that is no surprise. Looking at the quotes mentioned below you can conclude that there is no process in an organization that is not interfered with sustainability items. â€Å"Managers are more and more beginning to consider the environment as an additional parameter on which they base their decisions.† (North, 1997) That is what Klaus North wrote is his environmental business management introduction in 1997. And Carin Labuschagne wrote almost a decade later: â€Å"Various driving forces originating from society, government employees and business partners are forcing companies to both incorporate sustainable development in their business practices as well as to align all internal operations and practices with the principles thereof.† (Labuschagne, 2005). Sustainability, what does that really mean? Norwegian prime minister Gro Harlem Brundtland formulated it as followed; â€Å"The development that meets the needs of the present without compromising the ability of future generations to meet their own needs†. As Labuschagne already said, there is no process in an organization that is not interfered with aspects of sustainability. Project management is just one of these processes that cannot be ignored. That is also made clear in the APM sustainable outlooks, where is mentioned that they are considering a database with project and programme managers who have specialist knowledge, experience and expertise in sustainability issues generally or by specific sectors, locations or types of project. They also plead for the triple bottom line approach in every project. The triple bottom line approach includes environmental, social and economical sustainability (APM, sustainable outlooks). As organizations become more and more focused on environmental responsibilities, project managers cannot stay behind. (Zoyd Reed Luce) Where sustainability is grounded in almost every strategy of every large organization, this automatically is reflected in the projects of an organization. Project manager are forced to focus on sustainability these days, it becomes part of the project. 4.5 Theoretical Framework for aligning projects with strategy There are several articles expanding on the idea that there should be a certain focus on the corporate strategy when managing projects, for example the articles of Tony Grundy (2001) or Morris and Jamison (2004). Milosevic and Srivannaboon (2006) support this vision in their article and wrote an article which describes a theoretical framework for aligning project management with strategy. Milosevic and Srivannaboon have developed an empirically based theoretical framework that explains the impact of business strategy on project management and vice versa and discusses how mechanisms can be used to strengthen that alignment. As discussed earlier, strategy is about the importance of achieving advantage in a changing environment throughout configuration of resources and competences with the aim of fulfilling stakeholders expectations and defending it against competitive forces (Johnson et al., 2009). Milosevic and Srivannaboon have based their theoretical framework on the vision of Porter (1980) about Generic Business Strategies. Michael Porter states that to achieve a sustainable competitive advantage, an organization must chose a certain type of strategy. Porters generic strategies distinguishes three types of strategies, namely cost leadership, differentiation, and cost focus (see figure 3). Competitive advantage can only be achieved by choosing one of these strategies. If an organization chooses to pursue more than one generic strategy, it will perform being badly without competitive advantage and Porter refers to that as being ‘stuck in the middle. Milosevic and Srivannaboon use cost leadership, differentiation, and best cost as the primary focus of their analysis. They also use Shenhars strategic project leadership framework which consist of project elements like project strategy, project organization, project process and tools metrics and culture. Differentiation is about organizations pursuing a differentiation strategy by offering products and services that are unique from competition in order to satisfy the desires of their customers. This differentiation allows the organization to charge a premium price (Porter, 1980). Cost Leadership is about organizations pursuing a cost leadership strategy to gain competitive advantage and increase market share by operate with lower costs than competition, for example tight cost controls e.g. efficient facilities (Porter, 1980). Best cost (also called focus niche) is about organizations creating a sustainable competitive advantage through combining cost leadership and differentiation. This can be realized by offering a unique product or service to a special market segment and seek to offer low cost products within a special market segment (fast time-to-market, superior product quality, etc.). According to Milosevic and Srivannaboon the competitive aspects of the business strategy drive the focus of the project management elements. They see a pattern in project management elements for the differentiation of business strategy. Their research indicates that organizations can align projects with business strategies into three levels, namely the strategic level, the tactical level, and the corrective emergent strategic feedback. The first level of this framework (typified as mediating process at the strategic level) is the first step of the alignment process. At level 1 organization should use their intended strategy and select projects into their portfolio to determine the right projects that would contribute to the organizations strategy. The second level (typified as mediating process at the project level) involves the further planning of project details to ensure that alignment with the project life-cycle phases (Shenhars project classification) is realized. Proper alignment of projects with strategy during the project life cycle can be classified as the planning process and the monitoring process. Managers should develop a project management plan that has a certain focus on the business strategy. The third level (mediating process at the emergent strategic feedback level) is a process which uses stages, or also called stage gates or milestone, for evaluating or reviewing the project status on time, cost, and performance. These project stages are points in the project life cycle where projects transition from one stage to another. These stages provide project teams the opportunity to realign the project to its business strategy. 5. RESEARCH DESIGN 5.1 Research methods Based on the literature of Baarde and Goede (2001), the research on behalf of this thesis is categorized in a preliminary research study, a literature review, a case study research and a web survey. For the execution of the case study research are various data (re)sources used, namely in-depth interviews and the study of business documentation and reports of Centraal Boekhuis. The preliminary research study has given multifarious insights in for example the company of the case study, but also insights about project management and the business strategy of the concerning organization. In the preliminary research study is a critically literature review completed and several managers of the human resource division have been interviewed for creating a basis for this research. The products of the preliminary research study are a defined approach of the case study research, a description of the company and a defined approach of the web-survey. The case study research can be categorized in descriptive- and exploratory research study methods (Sanders et al, 2009). The descriptive study of this case study is defined by the research of qualitative data, for example the study of business documentation and reports that are in stock within the company about project management, its business strategy and sustainability. The exploratory part of the research describes the research methods in depth interviews and a web survey. In order to test how organizations work with project management related to its (sustainable) business strategy, two steps will be carried out. First, on Tuesday March 6, I will send a web survey to approximately 15 companies with sustainability stated in their business strategy. This short questionnaire will offer me data on the way the concerning companies arranges their project management related to the business strategies, to test on how the companies makes their projects sustainable. In order to increase the number of responses and to raise the chances of the answering the questions themselves, I will keep the survey very short, and stress this in the attached e-mail. Second, I will arrange in-depth interviews with about ten representatives of project management employees of the project department of Centraal Boekhuis. In these interviews, I will attempt Project Management and Business Strategies Project Management and Business Strategies ABSTRACT Which way to go? This is a question that organizations will ask themselves in a certain time, because organizations are faced with challenges of strategic direction. Some organizations are instigated by challenging opportunities, other organizations want to overcome significant threats. The business strategy can move an organization from where it is now, to where it needs to be in the future. Johnson et al (2009) states that the strategy of an organization is often likely to be complex, uncertain and mostly it affects operational decisions and requires an integrated approach. But the most typically and crucial components of strategy are change and innovation. Project management is essential for managing and reducing the inherent risk associated with change and innovation. Thats why many projects are the result of strategic decisions of organizations, because projects manage changes on an effectively and efficiently way. Changing organizations need projects for making change and for obtaining its business strategy and -objectives. Nowadays sustainability is a very hot (strategic) item for organizations. Organizations are integrating ideas of sustainability in their marketing, corporate communications, business strategy and in their actions. Centraal Boekhuis, a (leading) logistics service provider in stocking, storage, distribution and transportation of books, has also formulated a covering policy on sustainability for the strategy period 2009-2011 (Board of directors Centraal Boekhuis (2009)). Sustainability for Centraal Boekhuis means commitment to corporate environmental performances as well as sustainable performances on social and economic aspects. Several projects on behalf of sustainability will be conducted as well as projects will be conducted on behalf of other strategic targets. But is it possible to make project management sustainable, in order to make other projects contribute to the policy on sustainability too? In this research the relation between project management and the pursuing of the realization of business strategies will be looked at. Then the main research question will be answered: how will the business strategy influence the selection and execution of project management within organizations, and how will this in consequence lead to sustainable project management? The hypothesis is that when project management is constructed and selected in accordance with the business strategy, and more specifically linked with sustainable business strategy, projects will contribute to the realization of the business strategies as well as it subsequently will contributes to sustainability. The actual research will be executed through a web survey among several organizations as well as a case study of Centraal Boekhuis, which contains in-depth interviews with about 10 representatives project employees from Centraal Boekhuis. The research will also contain the study of qualitative data, for exampl e the study of documentation and reports that are in stock within the company about strategy, project management and sustainability. 1. INTRODUCTION BACKGROUND 1.1 Introduction To understand project management within organizations it is important to understand projects. The Prince2 Foundation (2005) defines a project as a temporary organisation that is needed to produce a unique and predefined outcome or result at a pre-specified time using predetermined recourses. In practice projects bring recourses, skills, technology and ideas together to achieve business objectives and deliver business benefits. But why is there a need for projects within organizations? Organizations are continuously striving after agility and success by for example introducing new products and services or by improving business processes or activities. Many projects are the result of organizations that wants to manage such changes on an effectively and efficiently way. According to Bryan Atkin and Adrian Brooks (2009), Change Management is the key towards innovation of organizations. In order to make progress and achieve greater efficiency and better value for money and to be more effective or competitive, organizations have to do things differently and have to make changes. Maylor (2005) stresses that Project management is essential for managing and reducing the inherent risks associated with change and innovation. Changing organizations need projects for making change. Recently Johnson et al. (2009) gives an interesting definition on business strategy. The definition describes that strategy contains the direction and scope of an organization over the long term, for achieving advantage in a changing environment throughout configuration of resources and competences with the aim of fulfilling stakeholders expectations. Aforementioned definition displays that the fundamental principle of making changes of organizations can be the result of aiming towards targets that contributes to the fulfilment of the business strategy. In practice this means that organisational changes and the application of project management for realising those changes can thus be the result of the long term direction and scope of an organization. Simply said; project management can move an organization from where it is now, to where it needs to be in the future to meets its business strategy and -objectives. As mentioned above the management of projects within organization is among other things related to its business strategy, but how will the business strategy influences the selection and the execution of project management within organizations and how can project management thus contributes to the realization of the business strategy? For example, The board of directors of Centraal Boekhuis (2009) has formulated a covering policy on sustainability for the strategy period 2009-2011. Several projects on behalf of sustainability will be conducted as well as projects will be conducted on behalf of other strategic targets. But is it possible to realize more strategic focus, by linking all projects to the business strategy of an organization? This leads to the main research question of the thesis: how will the business strategy influence the selection and execution of project management within organizations, and how will this in consequence lead to sustainable project management? Another interesting question will be: if project management is constructed and selected in accordance with the business strategy, and more specifically linked with sustainable business strategy, will projects contribute to the realization of the business strategies as well as it subsequently will contributes to sustainability? 1.2 The organization; Centraal Boekhuis Centraal Boekhuis is a (leading) logistics service provider in stocking, storage, distribution and transportation of books. More than 500 publishers and over 1500 booksellers use the service facilities for distribution, transportation, information and administration. For publishers is Centraal Boekhuis the entry into the Dutch and Flemish (book) markets. For booksellers in the Netherlands and Flanders, Centraal Boekhuis is the provider of the assortment of Dutch-language books, general as well as educational or scientific books, and a selected range of foreign-language books (staff directory guide Centraal Boekhuis, 2007). Besides taking care of stocking, storage, distribution and transportation of books, Centraal Boekhuis also offers administrative or financial services. For publishers the company organizes complete stock and sales recording, invoicing and debt collection. Booksellers as well benefit from a broad range of information technology services. The majority of Centraal Boekhuis services are integrated in a single automated system (CB Online), so customers have access to the operational and management information they need, focused on their companys business processes. Upon request, Centraal Boekhuis will also arrange the storage, distribution and transport of office supplies, stationary and greeting cards. All logistic activities and processes are linked with the transport centres delivery network. The centres range of services includes processing special offers and returned goods, (temporary) storage, order picking and carrying out special mailing campaigns with value-added logistics. The Transport Centre of Centraal Boekhuis organizes transport from and to countries outside the Benelux. In England is a consolidation point bounded, where shipments from 1600 English publishers intended for Dutch bookshops are collected and forwarded to the Netherlands. This enables Centraal Boekhuis to offer customers attractive services. Shipments from Germany and America are transported along similar lines. History For over 135 years Centraal Boekhuis have been the logistic partner in the Dutch book trade. In 1871 the Vereeniging ter Bevordering van de Belangen des Boekhandels (VBBB) in Amsterdam lay the foundations for Het bestelhuis van de Nederlandsche Boekhandel, presently called Centraal Boekhuis. Publishers send their boxes with books to that warehouse of books, where the boxes were distributed across the Netherlands. Many years later, in 1926, the VBBB decided to found Centraal Boekhuis in Amsterdam. Well-established publishers were obliged to store their books in the central depot of Centraal Boekhuis in Amsterdam. From now on the book stores and publishers could order their books with Centraal Boekhuis from one central point in the Netherlands. In 1973, because lack of space, Centraal Boekhuis grounded their company in Culemborg, where the company nowadays is still grounded. In that same year is Het Bestelhuis and Centraal Boekhuis merged into one company: Centraal Boekhuis B.V (Intranet Centraal Boekhuis, 2008). Organization The daily management of Centraal Boekhuis is directed by the Senior Management Team (SMT). The lead direction of the 5 Senior Managers is directed by a Chief Executive Officer, namely Hans Willem Cortenraad. They have weekly meetings to discuss the company policy and how this policy is best directed to the line managers. Centraal Boekhuis in figures (2009) Full time employees: 579 Publishers: 500 Booksellers: 1500 Available Dutch titles: 80,000 Number of copies delivered per year: 60,000,000 Number of delivery addresses per day: 2500 Number of packages transported per year: 4,500,000 Number of pallets transported per year: 300,000 2. PROBLEM STATEMENT RESEARCH QUESTION According to Project Management Institute and Morris (2006) oorganizations often want efficiency, good financial results and success and they want it fast. It is for that matter that organizations generally focus on short-term results, such as immediate realizable financial goals. However, Centraal Boekhuis for example expects also from its employees to achieve results that corresponds to the overall long term objectives of the business strategy. This contradiction pointed me in the direction to ask myself if it is possible to operate more efficiently if the portfolio of projects is continuously linked to the business strategy of Centraal Boekhuis. My hypothesis subsequently is that the overall business strategy will be the input for the project portfolio planning and in turn, project success impacts the goals and objectives of the business strategy. Nevertheless, the solution isnt that easy. For instance, organizations are nowadays more often integrating ideas of sustainability in business strategies. It is for that matter unavoidable that there will be projects related to sustainable strategy, namely environmental or social projects. However, will projects on behalf of other strategic objectives also be sustainable? Thats why I assume that when project management is constructed and selected in accordance with the business strategy, and more specifically linked with sustainable business strategy, projects will positively contribute to the realization of strategies as well as it subsequently will contributes to sustainability. [2] The main question and hypothesis will be clarified for a reasonable interpretation of the research construction and approach. In this research the relation between project management and the pursuing of the realization of business strategies will be looked at. Foresaid leads to the following research question: what is the impact of the business strategy on the selection and execution of project management within organizations, and will this possible influence in consequence lead to sustainable project management? The hypothesis is: when project management is constructed and selected in accordance with the business strategy, and more specifically linked with sustainable business strategy, projects will positively contribute to the realization of the business strategies as well as it will positively contributes to sustainability; the result subsequently is that the overall business strategy will be the input for the project portfolio planning and in turn, project success impacts the goals and objectives of the sustainable business strategy. Why is it so important to link the project management of an organization to its business strategies, in order to make projects sustainable? As stated by Johnson et al (2009) it is ultimately the fulfilling of the business strategy to aim on the fulfilling of the expectations of the stakeholders. If an organization have stated sustainability within their business strategies, stakeholders are involved in monitoring if the strategy is achieved the objectives and if there is corrective action needed. This is called strategic control and it will keep an organization in track with its achievements on behalf of its strategy (and also sustainable strategy). According to foresaid it is plausible that it is important to state sustainability in the business strategy, for making sure that projects will meet the objectives and goals of sustainable strategy. 3. GOALS OBJECTIVES I will try to find out if a business strategy, specifically a sustainable business strategy, can positive influence the way on how projects will be selected and executed, as I expect it to be. I will test the hypothesis that the overall business strategy will be the input for the project portfolio planning and in turn, project success impacts the goals and objectives of the sustainable business strategy, to see if it is possible to make project management sustainable. If so, this offers an interesting new insight in sustainable project management, which could be the basis for more research. First it is important to study literature to get familiar with the several subjects of this thesis. The several subjects that will be described are project management, business strategy and of course overall sustainability. Next I will try to describe the multifarious relative contexts between the several subjects described in the literature, in order to make my hypotheses plausible. The most important objective of the literature review is to create an elementary basic assumption for further research. Furthermore the research methodologies that I will use are a case study research and a web survey. For the execution of the case study research are various data (re)sources used, namely in-depth interviews and the study of business documentation and reports. The case study research methodology will be used to get insights in how Centraal Boekhuis arranges its business strategy, especially how it is arranged towards its project management. Then it is important to look at how the sustainable policy of Centraal Boekhuis affects the daily operations as well as the sustainable policy affect its project management. For comparison and further research I will send a web survey to approximately 100 companies with sustainability stated in their business strategy. Hopefully this will give me insights in how other companies arrange their project management related to its business strategy and maybe they have certain methodologies to make project management sustainable, so I have some interesting data to work with. My research will focus on project management, business strategies, sustainability and sustainable project management in an attempt to find relative contexts to integrate business strategy and projects in order to facilitate development of sustainable project management. Overall I hope that the executed research will create a certain frame work for linking project management to the overall business strategy of an organization, in order to make project management sustainable. 4. LITERATURE REVIEW As mentioned earlier my research will focus on project management, business strategies, sustainability and sustainable project management. Therefore the theoretical background of my research will also be focused on foresaid topics. 4.1 Business Strategy The traditional literature about business strategy is often about the general definitions of business strategy, where organizations focus on where they want to be on the long term (mission and vision) and how this is achieved (goals and objectives) (Alblas Wijsman, 2001) in order to gain competitive advantages. The current literature about strategy describes more that strategy is about the importance of achieving advantage in a changing environment throughout configuration of resources and competences with the aim of fulfilling stakeholders expectations (Johnson et al., 2009). Aforementioned shows that the current literature on business strategies discusses the importance of the characteristic aspects change and configuration (Kloosterboer, 2005). The relative context between business strategy and changes is an important aspect that must be taken into account before I continue my research. According to Bryan Atkin and Adrian Brooks (2009), Change Management is the key towards innovation of organizations. In order to make progress and achieve greater efficiency and better value for money and to be more effective or competitive, organizations have to do things differently and have to make changes. Harvey Maylor (2003) characterizes project management as essential aspect for managing and reducing the inherent risks associated with change and innovation. Therefore changing organizations need projects for making change. 4.2 Project Management The Prince2 Foundation (2005) recognizes that organizations are continuously striving after agility and success by for example introducing new products and services or by improving business processes or activities. Many projects are the result of organizations that wants to manage such changes on an effectively and efficiently way. Furthermore Prince2 (2005) defines a project as a temporary organisation that is needed to produce a unique and predefined outcome or result at a pre-specified time using predetermined recourses. In practice projects bring recourses, skills, technology and ideas together to achieve business objectives and deliver business benefits. According to the International Project Management Association (2006), professional project management is broken down into the following three competences (see also figure one): Technical competences for project management; behavioral competences of project personnel; and the contextual competences of projects programmes and portfolio. The technical competence covers the techniques of project management, for example the practice of Prince2. The behavioral competence represents the professional behavior of the project personal, like project management skills. The contextual competence is the linkage between the project and organizations involved. The vision on project management by IPMA in the International Competence Baceline presented in October 2006 will be critically looked at for my research. This project management approach will also be studied and discussed during the master program of the Master of Facilities Management and Real Estate. The eye of competence figures the integra tion of the elements of project management as seen trough the eyes of the project manager. So the essence of project management is to support the execution of an organizations strategy to deliver a considered necessary outcome (Clifford and Gray, 2002). The research of recent literature shows us that project management is nowadays recognized as one of the primary business processes (Atkin Brooks, 2009). It is for that matter that organisational changes and the application of project management for realising those changes must be linked to the overall business strategy of an organization, in order to accomplish the business goals and objectives. Simply said; project management can move an organization from where it is now, to where it needs to be in the future to meets its business strategy and -objectives. For this thesis I will mainly focus on the SWOT analysis, because this management and strategy tool is used by Centraal Boekhuis for defining its strategy. The SWOT analysis can be used as a strategy formulation tool. It helps organizations to identify its Strengts, Weaknesses, Opportunities and Threats (SWOT). The Strengths and Weaknesses represent the internal factors that create value or can destroy value. Opportunities and Threats are the external factors that can influence the organization value (Ahaus, 2005). 4.3 Business Strategies vs. Project Management According to Sabin Srivannaboon (2006), previous research on project management and its relation with business strategy mostly links the project management with business strategy through critical project selection, viewing it as part of the alignment process (For example Bard, Balachandra Kaufmann (1988); Cooper, Edgett Kleinschmidt (1998); Englund Graham (1999) etc). Also often displayed in previous research is project portfolio management. This is another concept suggested in the literature to ensure the strategic alignment of project management and business strategy and it is defined as a dynamic decision-making process, which an organization can update and revise its list of active projects (see for literature: Turner Simister (2000); Cooper, Edgett Kleinschmidt (1998) etc.). Current literature shows us more about the research that has been done on the alignment of project management with business strategies of organizations, for example research of Sabin Srivannaboon (2006) , Tony Grundy (2001) Peter Morris Ashley Jamison (2004) etc. 4.4 Sustainability sustainable project management On Wednesday the 4th of November, member of the House of Representatives Esmà © Wiegman talks about faith in Sustainability and vice versa, please note: in church! That sustainability has even penetrated the Christian church sais a lot. We are all confronted with it and action is expected of us. Sustainability is a hot item, that is no surprise. Looking at the quotes mentioned below you can conclude that there is no process in an organization that is not interfered with sustainability items. â€Å"Managers are more and more beginning to consider the environment as an additional parameter on which they base their decisions.† (North, 1997) That is what Klaus North wrote is his environmental business management introduction in 1997. And Carin Labuschagne wrote almost a decade later: â€Å"Various driving forces originating from society, government employees and business partners are forcing companies to both incorporate sustainable development in their business practices as well as to align all internal operations and practices with the principles thereof.† (Labuschagne, 2005). Sustainability, what does that really mean? Norwegian prime minister Gro Harlem Brundtland formulated it as followed; â€Å"The development that meets the needs of the present without compromising the ability of future generations to meet their own needs†. As Labuschagne already said, there is no process in an organization that is not interfered with aspects of sustainability. Project management is just one of these processes that cannot be ignored. That is also made clear in the APM sustainable outlooks, where is mentioned that they are considering a database with project and programme managers who have specialist knowledge, experience and expertise in sustainability issues generally or by specific sectors, locations or types of project. They also plead for the triple bottom line approach in every project. The triple bottom line approach includes environmental, social and economical sustainability (APM, sustainable outlooks). As organizations become more and more focused on environmental responsibilities, project managers cannot stay behind. (Zoyd Reed Luce) Where sustainability is grounded in almost every strategy of every large organization, this automatically is reflected in the projects of an organization. Project manager are forced to focus on sustainability these days, it becomes part of the project. 4.5 Theoretical Framework for aligning projects with strategy There are several articles expanding on the idea that there should be a certain focus on the corporate strategy when managing projects, for example the articles of Tony Grundy (2001) or Morris and Jamison (2004). Milosevic and Srivannaboon (2006) support this vision in their article and wrote an article which describes a theoretical framework for aligning project management with strategy. Milosevic and Srivannaboon have developed an empirically based theoretical framework that explains the impact of business strategy on project management and vice versa and discusses how mechanisms can be used to strengthen that alignment. As discussed earlier, strategy is about the importance of achieving advantage in a changing environment throughout configuration of resources and competences with the aim of fulfilling stakeholders expectations and defending it against competitive forces (Johnson et al., 2009). Milosevic and Srivannaboon have based their theoretical framework on the vision of Porter (1980) about Generic Business Strategies. Michael Porter states that to achieve a sustainable competitive advantage, an organization must chose a certain type of strategy. Porters generic strategies distinguishes three types of strategies, namely cost leadership, differentiation, and cost focus (see figure 3). Competitive advantage can only be achieved by choosing one of these strategies. If an organization chooses to pursue more than one generic strategy, it will perform being badly without competitive advantage and Porter refers to that as being ‘stuck in the middle. Milosevic and Srivannaboon use cost leadership, differentiation, and best cost as the primary focus of their analysis. They also use Shenhars strategic project leadership framework which consist of project elements like project strategy, project organization, project process and tools metrics and culture. Differentiation is about organizations pursuing a differentiation strategy by offering products and services that are unique from competition in order to satisfy the desires of their customers. This differentiation allows the organization to charge a premium price (Porter, 1980). Cost Leadership is about organizations pursuing a cost leadership strategy to gain competitive advantage and increase market share by operate with lower costs than competition, for example tight cost controls e.g. efficient facilities (Porter, 1980). Best cost (also called focus niche) is about organizations creating a sustainable competitive advantage through combining cost leadership and differentiation. This can be realized by offering a unique product or service to a special market segment and seek to offer low cost products within a special market segment (fast time-to-market, superior product quality, etc.). According to Milosevic and Srivannaboon the competitive aspects of the business strategy drive the focus of the project management elements. They see a pattern in project management elements for the differentiation of business strategy. Their research indicates that organizations can align projects with business strategies into three levels, namely the strategic level, the tactical level, and the corrective emergent strategic feedback. The first level of this framework (typified as mediating process at the strategic level) is the first step of the alignment process. At level 1 organization should use their intended strategy and select projects into their portfolio to determine the right projects that would contribute to the organizations strategy. The second level (typified as mediating process at the project level) involves the further planning of project details to ensure that alignment with the project life-cycle phases (Shenhars project classification) is realized. Proper alignment of projects with strategy during the project life cycle can be classified as the planning process and the monitoring process. Managers should develop a project management plan that has a certain focus on the business strategy. The third level (mediating process at the emergent strategic feedback level) is a process which uses stages, or also called stage gates or milestone, for evaluating or reviewing the project status on time, cost, and performance. These project stages are points in the project life cycle where projects transition from one stage to another. These stages provide project teams the opportunity to realign the project to its business strategy. 5. RESEARCH DESIGN 5.1 Research methods Based on the literature of Baarde and Goede (2001), the research on behalf of this thesis is categorized in a preliminary research study, a literature review, a case study research and a web survey. For the execution of the case study research are various data (re)sources used, namely in-depth interviews and the study of business documentation and reports of Centraal Boekhuis. The preliminary research study has given multifarious insights in for example the company of the case study, but also insights about project management and the business strategy of the concerning organization. In the preliminary research study is a critically literature review completed and several managers of the human resource division have been interviewed for creating a basis for this research. The products of the preliminary research study are a defined approach of the case study research, a description of the company and a defined approach of the web-survey. The case study research can be categorized in descriptive- and exploratory research study methods (Sanders et al, 2009). The descriptive study of this case study is defined by the research of qualitative data, for example the study of business documentation and reports that are in stock within the company about project management, its business strategy and sustainability. The exploratory part of the research describes the research methods in depth interviews and a web survey. In order to test how organizations work with project management related to its (sustainable) business strategy, two steps will be carried out. First, on Tuesday March 6, I will send a web survey to approximately 15 companies with sustainability stated in their business strategy. This short questionnaire will offer me data on the way the concerning companies arranges their project management related to the business strategies, to test on how the companies makes their projects sustainable. In order to increase the number of responses and to raise the chances of the answering the questions themselves, I will keep the survey very short, and stress this in the attached e-mail. Second, I will arrange in-depth interviews with about ten representatives of project management employees of the project department of Centraal Boekhuis. In these interviews, I will attempt